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Customers’ Perceptions about Plastic Money towards Sustainable Banking in Bangladesh: A Technological Adoption

Author

Listed:
  • Md. Al-Amin
  • Nahida Sultana
  • Shohel Md. Naf
  • SM Nazrul Islam

Abstract

To build up a sustainable banking environment, technological implementation is crucial. As a part of this, modern banks propelled plastic money. In Bangladesh, customers’ perceptions about the plastic money are impressive. This is the necessity to the banks what factors influence customers positive view toward plastic money and whether they are facing any problems or not. To examine the customers’ perceptions towards plastic money is one of the main focuses of this research. About 200 responses were collected to conduct the study. A quantitative research design was adopted to perform the test of hypotheses. The survey results revealed that usage and financial benefits, convenience factors, and psychological factors positively influence customers’ attitude towards plastic money. Also, there are some problems identified by the respondents as customers.

Suggested Citation

  • Md. Al-Amin & Nahida Sultana & Shohel Md. Naf & SM Nazrul Islam, 2019. "Customers’ Perceptions about Plastic Money towards Sustainable Banking in Bangladesh: A Technological Adoption," International Business Research, Canadian Center of Science and Education, vol. 12(6), pages 82-89, June.
    • Handle: RePEc:ibn:ibrjnl:v:12:y:2019:i:6:p:82-89
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    References listed on IDEAS

    as
    1. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money)," MPRA Paper 34739, University Library of Munich, Germany, revised 2011.
    2. Misheck Diza & Watson Munyanyi & Linda Gumbo, 2017. "Use of Plastic Money in Zimbabwe, Threats and Opportunities for Rural Communities," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(6), pages 354-366, June.
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    More about this item

    Keywords

    plastic money; customer perception; sustainability; bank; Bangladesh;
    All these keywords.

    JEL classification:

    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models
    • F31 - International Economics - - International Finance - - - Foreign Exchange
    • F41 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - Open Economy Macroeconomics

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