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Spending patterns in youth

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Author Info

  • Hasan, Syed Akif
  • Subhani, Muhammad Imtiaz
  • Osman, Ms. Amber

Abstract

The age of juvenility i.e. the youth has become emerged with new personality characteristics, which has made them more powerful than ever before. Similarly, the youth has become more spendthrift in their daily routine to satisfy their self-concept and social circle they belong to or wish to move in to. From yester years, spending pattern of youth has increased at large and they have now more autonomy at making buying decisions. This research is giving a clear answer of youth spending behavior and factors which influence this behavior. The findings of this paper present a precise glimpse on the factors which decides the increasing spending patterns in youth. It is noted that both the male and female youth have different spending patterns with a slight similarity. Thus, this paper is a healthy insight for the marketing professionals focusing their brand inventions for the youth as their target market.

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File URL: http://mpra.ub.uni-muenchen.de/37657/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 37657.

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Date of creation: 2012
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Handle: RePEc:pra:mprapa:37657

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Keywords: Youth; Spending Patterns; Consumer Behavior; Brands;

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  1. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Marketing is all about taking money from customers (an application of Tobit model)," MPRA Paper 34762, University Library of Munich, Germany.
  2. O'Guinn, Thomas C & Faber, Ronald J, 1989. " Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 147-57, September.
  3. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money)," MPRA Paper 34739, University Library of Munich, Germany, revised 2011.
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