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Strategic Planning for Xiaomi: Smart Phones, Crisis, Turning Point

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  • Lung-Tan Lu

Abstract

The aims of this case study are to design, practice, and evaluate a group of comparative strategies for one of the leading smart phone companies in the world: Xiaomi Inc. to turn a crisis into an expansion opportunity. First, the worldwide market of smart phones is illustrated. Second, we show the highly competition of smart phones in China market. Third, the development of Xiaomi Inc. is overviewed. Finally, we use several strategic matrixes: (1) IFE, (2) EFE, (3) CPM, (4) SWOT, (5) SPACE, (6) BCG, (7) IE, (8) GSM, (9) QSPM to evaluate and develop strategies for Xiaomi so as to change crisis into a turning point.

Suggested Citation

  • Lung-Tan Lu, 2017. "Strategic Planning for Xiaomi: Smart Phones, Crisis, Turning Point," International Business Research, Canadian Center of Science and Education, vol. 10(8), pages 149-160, August.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:8:p:149-160
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    References listed on IDEAS

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    1. King, William R., 1983. "Integrating strength-weakness analysis into strategic planning," Journal of Business Research, Elsevier, vol. 11(4), pages 475-487, December.
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    Cited by:

    1. Lin Yang & Jingyi Yang & Chenjian Zhang & Liangliang Lu, 2023. "CEO narcissism and cross-boundary growth: Evidence from Chinese publicly listed manufacturing firms," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 2164-2188, November.

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      More about this item

      Keywords

      smart phone; strategic matrix; strategic planning; Xiaomi;
      All these keywords.

      JEL classification:

      • D7 - Microeconomics - - Analysis of Collective Decision-Making
      • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
      • L6 - Industrial Organization - - Industry Studies: Manufacturing
      • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
      • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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