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Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance

Author

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  • Olimpia C. Racela
  • Amonrat Thoumrungroje

Abstract

The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology, and relationship marketing theory, a conceptual model is developed and relationships between the key constructs are tested empirically from a diverse sample of 242 exporting firms in Thailand. Structural equation modeling was used to analyze the data. The findings indicate that highly export market-oriented firms engage in higher levels of communication frequency and communication quality. However, while communication quality is related to cooperation, communication frequency is not. These results have significant theoretical implications for academics of international business and marketing, as well as practical implications for exporters.

Suggested Citation

  • Olimpia C. Racela & Amonrat Thoumrungroje, 2014. "Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 1-14.
    • Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:1:p:1-14
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    Citations

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    Cited by:

    1. Majed Barjas G. Alotaibi & Yabin Zhang, 2017. "The relationship between export market orientation and export performance: an empirical study," Applied Economics, Taylor & Francis Journals, vol. 49(23), pages 2253-2258, May.
    2. Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal, S. M. Tariq Rafi, 2020. "Entrepreneurial Orientation and Firm's Export Performance: Evidence from Surgical Industry," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 7(1), pages 47-63, March.

    More about this item

    Keywords

    Export Market Orientation; Exporters; Communication Frequency; Communication Quality; Interfirm Cooperation; Emerging Market;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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