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Effects Of Perceived Control On College Students’ Evaluation Of Higher Education Institutions

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  • Jungki Lee

Abstract

Students are known to experience significant amounts of stress and challenges during their academic pursuit at college. This study explores a way to enhance student satisfaction by incorporating a concept called perceived control to the existing service quality model. To be specific, this study proposes and tests that perceived control could be a promising factor which may enhance service quality, satisfaction, and recommendation intention among college students. Data were collected a major college in South Korea. A set of three hypotheses developed for this study were partially supported. Managerial implications are provided.

Suggested Citation

  • Jungki Lee, 2011. "Effects Of Perceived Control On College Students’ Evaluation Of Higher Education Institutions," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 3(1), pages 51-60.
    • Handle: RePEc:ibf:beaccr:v:3:y:2011:i:1:p:51-60
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    File URL: http://www.theibfr2.com/RePEc/ibf/beaccr/bea-v3n1-2011/BEA-V3N1-2011-6.pdf
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    Cited by:

    1. Shakir Hafeez & Aman Ullah Khan & Bilal Bin Saeed & Yasir Javed, 2016. "Relationship among Perceived Stress, Academic Performance and use of Energy Drinks: A Study on Universities’ and Medical Students of Khyber Pakhtunkhwa Province of Pakistan," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 494-499.

    More about this item

    Keywords

    marketing; services; perceived control; service quality; and student satisfaction;
    All these keywords.

    JEL classification:

    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics

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