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Coordinating a Supply Chain with a Loss-Averse Retailer under Yield and Demand Uncertainties

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  • Weiwei Luo
  • Dongguo Shao
  • Wei Liu
  • Zhuomin Wang

Abstract

This paper investigates the channel coordination of a supply chain (SC) consisting of a loss-averse retailer and a risk-neutral supplier under yield and demand uncertainties. Three existing contracts are analyzed. Our results demonstrate that the buyback (BB) and quantity flexibility (QF) contracts can not only coordinate the supply chain but also lead to Pareto improvement for each player, while the wholesale price (WP) contract fails to coordinate the chain due to the effects of double marginalization and risk preference. For comparison, a chain with a risk-neutral retailer is also analyzed. Furthermore, numerical examples are provided to demonstrate the effectiveness of the coordination contracts, and the impacts of loss aversion and random yield on the decision-making behaviors and system performance are then discussed.

Suggested Citation

  • Weiwei Luo & Dongguo Shao & Wei Liu & Zhuomin Wang, 2016. "Coordinating a Supply Chain with a Loss-Averse Retailer under Yield and Demand Uncertainties," Discrete Dynamics in Nature and Society, Hindawi, vol. 2016, pages 1-12, August.
    • Handle: RePEc:hin:jnddns:8928035
    DOI: 10.1155/2016/8928035
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    Cited by:

    1. Fan, Yinghua & Feng, Yi & Shou, Yongyi, 2020. "A risk-averse and buyer-led supply chain under option contract: CVaR minimization and channel coordination," International Journal of Production Economics, Elsevier, vol. 219(C), pages 66-81.

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