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Mobile Banking in Russia: User Intention towards Adoption

Author

Listed:
  • Veronika Belousova

    (National Research University Higher School of Economics (Russian Federation))

  • Nikolay Chichkanov

    (National Research University Higher School of Economics (Russian Federation))

Abstract

Mobile banking is currently one of the most dynamic and rapid growth types of distance banking services. In recent years in Russia, the number of individual bank accounts that can be accessed remotely using mobile devices has increased by more than 20 times. With every year, an increasing number of banks offer mobile banking services. Nevertheless, the popularity of mobile banking applications is lower than the popularity of other banking services. Thus the problem of mobile banking adoption by customers remains an extremely important problem. This paper analyses foreign surveys on the incentives for using mobile banking. The model developed by the authors is based on well-known theoretical and empirical approaches and takes into account particular features of Russia’s economy and society. As a theoretical basis, we use the most widespread theories about technology acceptance and innovation diffusion. Using a structural equation modeling (SEM) approach, we verified that the key incentives for using mobile banking by mobile Internet users — are perceived usefulness and perceived efforts. Our results confirm those of most similar foreign surveys. Our findings also have ‘real world’ significance as they may help financial institutions better understand the latest developments of mobile banking in Russia.

Suggested Citation

  • Veronika Belousova & Nikolay Chichkanov, 2015. "Mobile Banking in Russia: User Intention towards Adoption," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(3), pages 26-39.
    • Handle: RePEc:hig:fsight:v:9:y:2015:i:3:p:26-39
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    File URL: http://foresight-journal.hse.ru/data/2015/10/01/1074299935/2-Belousova-26-39.pdf
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    Other versions of this item:

    • Veronika Belousova & Nikolay Chichkanov, 2015. "Mobile Banking in Russia: User Intention towards Adoption," Foresight-Russia Форсайт, CyberLeninka;Федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет «Высшая школа экономики», vol. 9(3 (eng)), pages 26-39.

    References listed on IDEAS

    as
    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Cited by:

    1. Veronika Belousova & Nikolay Chichkanov, 2015. "Mobile Banking Adoption in Russia: What Incentives Matter?," HSE Working papers WP BRP 48/STI/2015, National Research University Higher School of Economics.

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    More about this item

    Keywords

    mobile banking; structural equation modeling (SEM); acceptance of technology; perceived usefulness; effort expectancy; perceived risk;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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