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Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs

Author

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  • Siao Fui Wong

    (MODUL School of Tourism and Hospitality Management Nanjing, Nanjing Tech University Pujiang Institute, Nanjing 211222, China)

  • Balvinder Kaur Kler

    (Borneo Tourism Research Centre (BTRC), Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu 88400, Malaysia)

  • Bamini KPD Balakrishnan

    (Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, Kota Kinabalu 88400, Malaysia)

Abstract

Tourists’ sense of place or destination attachment could play an important role in destination branding. Yet, sense of place literature focuses on residents as the concept originates from a long-term residence in one place. This study explores the role of destination attachment based on tourist experience for branding based on a case study in Malaysian Borneo. A qualitative content analysis using QCAmap of 34 blogs extracted 116 blogposts with narratives containing emotional sentiments from international tourists. Findings uncovered six important attributes: namely nature, adventure, environment, culture, conservation, and education associated with destination attachment. Findings show that these attributes are interconnected as the main attribute, nature, produces other attributes. A tourists’ sense of place model for destination attachment is proposed to understand how tourists develop attachment to a place.

Suggested Citation

  • Siao Fui Wong & Balvinder Kaur Kler & Bamini KPD Balakrishnan, 2022. "Sense of Place: Narrating Emotional Experiences of Malaysian Borneo through Western Travel Blogs," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-19, July.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:41-684:d:867239
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    References listed on IDEAS

    as
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    4. Jake Nelson & Jeong Joo Ahn & Elizabeth A. Corley, 2020. "Sense of place: trends from the literature," Journal of Urbanism: International Research on Placemaking and Urban Sustainability, Taylor & Francis Journals, vol. 13(2), pages 236-261, April.
    5. Parga Dans, Eva & Alonso González, Pablo, 2019. "Sustainable tourism and social value at World Heritage Sites: Towards a conservation plan for Altamira, Spain," Annals of Tourism Research, Elsevier, vol. 74(C), pages 68-80.
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