Advanced Search
MyIDEAS: Login to save this article or follow this journal

Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers

Contents:

Author Info

  • Peter Jones

    ()
    (Business School, University of Gloucestershire, Park Campus, Cheltenham, Gloucestershire, GL50 2RH, UK)

  • Daphne Comfort

    ()
    (Business School, University of Gloucestershire, Park Campus, Cheltenham, Gloucestershire, GL50 2RH, UK)

  • David Hillier

    ()
    (Centre for Police Science, University of Glamorgan, Pontypridd, Wales, CF37 1DL, UK)

Registered author(s):

    Abstract

    Sustainable consumption is a core policy objective within the UK Government’s Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This paper explores how the UK’s top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The paper concludes with some reflections on how sustainable consumption fits into the large food retailers’ business models.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.mdpi.com/2071-1050/1/4/815/pdf
    Download Restriction: no

    File URL: http://www.mdpi.com/2071-1050/1/4/815/
    Download Restriction: no

    Bibliographic Info

    Article provided by MDPI, Open Access Journal in its journal Sustainability.

    Volume (Year): 1 (2009)
    Issue (Month): 4 (October)
    Pages: 815-826

    as in new window
    Handle: RePEc:gam:jsusta:v:1:y:2009:i:4:p:815-826:d:5911

    Contact details of provider:
    Web page: http://www.mdpi.com/

    Related research

    Keywords: sustainable consumption; UK food retailers; marketing communications;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:1:y:2009:i:4:p:815-826:d:5911. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.