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Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example

Author

Listed:
  • Wei Ren

    (School of Economics, North China University of Science and Technology, Tangshan 063210, China)

  • Yaxiao Wang

    (School of Economics, North China University of Science and Technology, Tangshan 063210, China)

Abstract

Green housing has the characteristics of energy saving, environmental protection and comfort. Promoting the development of green housing market is of great significance to accelerate the green transformation of the construction industry and help the construction sector achieve the emission reduction target. This paper takes urban residents in the Beijing-Tianjin-Hebei region as the research object, and based on the theory of planned behavior, identifies five influencing factors such as purchasing attitude, subjective norms, perceived behavior control, environmental concern and green housing product attributes, and builds a model of influencing factors of urban residents’ green housing purchase intention in the Beijing-Tianjin-Hebei region. The results show that subjective norms, perceived behavioral control, environmental concerns and green housing product attributes all have positive effects on the purchase intention, and their influence paths and effects on the purchase intention of green housing are different.

Suggested Citation

  • Wei Ren & Yaxiao Wang, 2023. "Study on the Factors Affecting the Green Housing Purchase Intention in Urban Residents—Taking the Beijing-Tianjin-Hebei Region as an Example," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3735-:d:1072227
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    References listed on IDEAS

    as
    1. Zhang, Li & Sun, Cong & Liu, Hongyu & Zheng, Siqi, 2016. "The role of public information in increasing homebuyers' willingness-to-pay for green housing: Evidence from Beijing," Ecological Economics, Elsevier, vol. 129(C), pages 40-49.
    2. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
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