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Do the DMO and the Tourists Deliver the Similar Image? Research on Representation of the Health Destination Image Based on UGC and the Theory of Discourse Power: A Case Study of Bama, China

Author

Listed:
  • Xueying Huang

    (College of Business Administration, Guangxi University of Finance and Economics, Nanning 530003, China)

  • Yuanjun Han

    (China Tourism Academy, Beijing 100005, China)

  • Qiuli Meng

    (School of Management, Guangxi University for Nationalities, Nanning 530006, China)

  • Xiaoxia Zeng

    (College of Business Administration, Guangxi University of Finance and Economics, Nanning 530003, China)

  • Huilan Liao

    (College of Business Administration, Guangxi University of Finance and Economics, Nanning 530003, China)

Abstract

Even though destination image is an important expression of discovering the local landscapes and place significance, the construction and measurement of destination image neglect the place component. This research explores the image of health destinations, as well as its representation mechanism, combining the triadic structure of tourism image proposed by Marine-Roig et al. with the theory of discourse power put forward by Michel Foucault, taking Bama, Guangxi as a case. In addition, this paper uses the IPA matrix to visually unveil the pronounced gap between the projected image by Destination Management Organizations (DMOs) and the perceived image of tourists and suggests strategies that DMOs should adopt in the different dimensions.

Suggested Citation

  • Xueying Huang & Yuanjun Han & Qiuli Meng & Xiaoxia Zeng & Huilan Liao, 2022. "Do the DMO and the Tourists Deliver the Similar Image? Research on Representation of the Health Destination Image Based on UGC and the Theory of Discourse Power: A Case Study of Bama, China," Sustainability, MDPI, vol. 14(2), pages 1-24, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:2:p:953-:d:725155
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    References listed on IDEAS

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    1. Stepchenkova, Svetlana & Zhan, Fangzi, 2013. "Visual destination images of Peru: Comparative content analysis of DMO and user-generated photography," Tourism Management, Elsevier, vol. 36(C), pages 590-601.
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