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Applying Storytelling Approach to Analyze Kojima Jeans District Based on Slow Fashion Perspectives

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  • Aki Nagano

    (Institute for Future Engineering, Tokyo 135-8473, Japan)

Abstract

This study conducted a case study of Kojima district in Japan, which underwent a rise and fall through the past booms, disruptive innovation, international politics, and changes in government policy. Today, the district has successfully regenerated, and the regeneration is linked to fashion localism. This study aimed to explore how the Kojima district sustained community-based fashion business and analyzed the factors that contributed to its regeneration from the slow fashion viewpoint. This study employed a case study analysis, using the storytelling approach, and established an analytical framework based on keywords derived from slow fashion, namely localism, quality, and value. The results indicate that the strategies of business leadership, improvement in quality, a willingness to address new challenges, success in authenticating strategies, clustering fashion business, path dependency, and maintaining workers and the fashion business community contributed to promoting a series of industrial structural adjustments in Kojima and sustaining the community-based fashion business.

Suggested Citation

  • Aki Nagano, 2021. "Applying Storytelling Approach to Analyze Kojima Jeans District Based on Slow Fashion Perspectives," Sustainability, MDPI, vol. 13(24), pages 1-13, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13651-:d:699233
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    References listed on IDEAS

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    2. Sojin Jung & Byoungho Jin, 2016. "Sustainable Development of Slow Fashion Businesses: Customer Value Approach," Sustainability, MDPI, vol. 8(6), pages 1-15, June.
    3. Robert Hassink, 2005. "How to unlock regional economies from path dependency? From learning region to learning cluster," European Planning Studies, Taylor & Francis Journals, vol. 13(4), pages 521-535, June.
    4. Aggarwal, Vinod K., 1983. "The unraveling of the Multi-Fiber Arrangement, 1981: an examination of international regime change," International Organization, Cambridge University Press, vol. 37(4), pages 617-645, October.
    5. Pookulangara, Sanjukta & Shephard, Arlesa, 2013. "Slow fashion movement: Understanding consumer perceptions—An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 200-206.
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    Cited by:

    1. Aki Nagano, 2022. "Value Propositions for Small Fashion Businesses: From Japanese Case Studies," Sustainability, MDPI, vol. 14(6), pages 1-15, March.

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