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From Schnitzel to Sustainability: Shifting Values at Vienna’s Urban Farmers Markets

Author

Listed:
  • Milena Klimek

    (Division of Organic Farming, Department of Sustainable Agricultural Systems, University of Natural Resources and Life Sciences, 33 Gregor-Mendel Straße, 1180 Vienna, Austria)

  • Jim Bingen

    (Department of Community Sustainability, Michigan State University, Natural Resources Building, East Lansing, MI 48824, USA
    This author has retired.)

  • Bernhard Freyer

    (Division of Organic Farming, Department of Sustainable Agricultural Systems, University of Natural Resources and Life Sciences, 33 Gregor-Mendel Straße, 1180 Vienna, Austria)

  • Rebecca Paxton

    (School of Humanities, The University of Adelaide, North Terrace Campus, Adelaide, SA 5005, Australia
    Centre for Deliberative Democracy and Global Governance, University of Canberra, Canberra, ACT 2601, Australia)

Abstract

This paper presents an empirically grounded investigation of the values and practices of farmers markets (FM) in Vienna, Austria and their linkages to wider alternative food practices of ecological, social and economic sustainability. If the FMs are to play a vibrant role in the Viennese alternative food system, enhancing urban–rural connections and urban resilience, they must re–align their values to this system. A values-based conceptual framework is used to examine the structures and functions of six Viennese FMs and the alignment of values and practices among FM managers, farmers/vendors and consumers. Data from qualitative interviews, participant observation and dot surveys were collected at each FM. Value alignment is discovered as necessary to support and perpetuate alternative values. Governance is found to be significant for aligning values related to FM sustainability. Current structures and functions of Viennese FMs cannot be easily aligned with participant values and practices. As one of the first examinations of Viennese FMs, this work illustrates concrete challenges, priorities and emphasizes the role that governance and social organizing plays in successful markets as contributors towards sustainable urban food systems. Lessons learned can be applied to municipal FMs and other food system actors that face similar challenges.

Suggested Citation

  • Milena Klimek & Jim Bingen & Bernhard Freyer & Rebecca Paxton, 2021. "From Schnitzel to Sustainability: Shifting Values at Vienna’s Urban Farmers Markets," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:15:p:8327-:d:601551
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    References listed on IDEAS

    as
    1. Carlsona, Laura & Bitsch, Vera, 2018. "Solidarity: a Key Element in Alternative Food Networks," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276872, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Marusak, Amy & Sadeghiamirshahidi, Narjes & Krejci, Caroline C. & Mittal, Anuj & Beckwith, Sue & Cantu, Jaime & Morris, Mike & Grimm, Jason, 2021. "Resilient regional food supply chains and rethinking the way forward: Key takeaways from the COVID-19 pandemic," Agricultural Systems, Elsevier, vol. 190(C).
    3. Giaime Berti & Catherine Mulligan, 2016. "Competitiveness of Small Farms and Innovative Food Supply Chains: The Role of Food Hubs in Creating Sustainable Regional and Local Food Systems," Sustainability, MDPI, vol. 8(7), pages 1-31, July.
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    1. Huidan Xue & Yujia Zhai & Wen-Hao Su & Ziling He, 2023. "Governance and Actions for Resilient Urban Food Systems in the Era of COVID-19: Lessons and Challenges in China," Agriculture, MDPI, vol. 13(9), pages 1-25, August.

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