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The Valorization of Italian “Borghi” as a Tool for the Tourism Development of Rural Areas

Author

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  • Carmen Bizzarri

    (Department of Human Science, European University of Rome, 00163 Rome, Italy)

  • Roberto Micera

    (National Research Council (CNR) Institute for Studies on the Mediterranean (ISMed), 80134 Naples, Italy)

Abstract

The paper comes from the need to search for criteria useful for the valorization of heritage towns, located in rural and/or inland areas of Italy, now affected by depression and depopulation process. To this end, the authors point out how territorial identity can constitute the theoretical foundation to influence development policies and, in particular, tourism development for the sustainability process. It was therefore decided to interview a number of stakeholders who could contribute, with their professionalism and expertise, to identifying possible paths and processes for the enhancement of these areas for tourism development. The methodology was based on in-depth interviews, which allowed for the identification of a of a Strength, Weakness, Opportunities and Threat (SWOT) analysis, offering a guideline for the correct governance of these rural areas for their tourist enhancement in terms of the sustainability of development and tourist attractiveness. The study is an observatory that will monitor the implementation of sustainable tourism enhancement of the “borghi”.

Suggested Citation

  • Carmen Bizzarri & Roberto Micera, 2021. "The Valorization of Italian “Borghi” as a Tool for the Tourism Development of Rural Areas," Sustainability, MDPI, vol. 13(12), pages 1, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6643-:d:572702
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    References listed on IDEAS

    as
    1. Antonietta Ivona & Antonella Rinella & Francesca Rinella & Federica Epifani & Sara Nocco, 2021. "Resilient Rural Areas and Tourism Development Paths: A Comparison of Case Studies," Sustainability, MDPI, vol. 13(6), pages 1-22, March.
    2. Chiara Garau, 2015. "Perspectives on Cultural and Sustainable Rural Tourism in a Smart Region: The Case Study of Marmilla in Sardinia (Italy)," Sustainability, MDPI, vol. 7(6), pages 1-23, May.
    3. Bizzarri Carmen, 2016. "Opportunities and costs of tourism for a new Humanism," Miscellanea Geographica. Regional Studies on Development, Sciendo, vol. 20(2), pages 13-18, June.
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