IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i12p6602-d572099.html
   My bibliography  Save this article

Dimensions of Football Stadium and Museum Tour Experiences: The Case of Europe’s Most Valuable Brands

Author

Listed:
  • Ana Brochado

    (Centre for Socioeconomic and Territorial Studies (DINÂMIA’CET), ISCTE—Instituto Universitário de Lisboa, 1649-026 Lisbon, Portugal)

  • Carlos Brito

    (Faculty of Economics, University of Porto, 4200-464 Porto, Portugal)

  • Adrien Bouchet

    (Collins College of Business, The University of Tulsa, Tulsa, OK 74104, USA)

  • Fernando Oliveira

    (ISCTE—Instituto Universitário de Lisboa, 1649-026 Lisbon, Portugal)

Abstract

In the context of football’s globalisation, some of the most important football clubs (FCs) can currently be classified as ‘entertainment multinationals’. Sport hospitality provides opportunities to maximise club stadiums’ use so that they can increase clubs’ annual turnover and function as branding platforms. This study sought to identify the main narratives shared online about—and the dimensions of—visitors’ experiences with top football brands in stadium tours. The data collected for this research comprised 400 text reviews for 10 European FCs’ stadiums (i.e., 4000 reviews) written by visitors in the post-experience phase. Content analysis of these Web reviews was conducted using Leximancer software. The results confirm the existence of 15 themes: fan, tour, stadium, team, museum, room, staff, game, (best) place, ticket, seating, recommend(ation), food, shop and attraction. Most researchers have examined stadium tours from a supply-side perspective. The present study’s aim was, therefore, to contribute to the existing literature by analysing stadium tours’ dimensions from the visitors’ point of view. Stadium tours and museum visits are important sources of revenue that contribute to FCs’ economic sustainability. Offering outstanding customer experiences is thus of utmost importance to maximise club stadiums’ usage and strengthen fans’ engagement.

Suggested Citation

  • Ana Brochado & Carlos Brito & Adrien Bouchet & Fernando Oliveira, 2021. "Dimensions of Football Stadium and Museum Tour Experiences: The Case of Europe’s Most Valuable Brands," Sustainability, MDPI, vol. 13(12), pages 1-18, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6602-:d:572099
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/12/6602/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/12/6602/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Brochado, Ana & Troilo, Michael & Shah, Aditya, 2017. "Airbnb customer experience: Evidence of convergence across three countries," Annals of Tourism Research, Elsevier, vol. 63(C), pages 210-212.
    2. Nigel Hemmington, 2007. "From Service to Experience: Understanding and Defining the Hospitality Business," The Service Industries Journal, Taylor & Francis Journals, vol. 27(6), pages 747-755, September.
    3. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Usman Ali & Huseyin Arasli & Furkan Arasli & Mehmet Bahri Saydam & Emel Capkiner & Emel Aksoy & Guzide Atai, 2023. "Determinants and Impacts of Quality Attributes on Guest Perceptions in Norwegian Green Hotels," Sustainability, MDPI, vol. 15(6), pages 1-29, March.
    2. Cheng, Mingming & Zhang, Guojie, 2019. "When Western hosts meet Eastern guests: Airbnb hosts' experience with Chinese outbound tourists," Annals of Tourism Research, Elsevier, vol. 75(C), pages 288-303.
    3. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    4. Pan, Frank C., 2015. "Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel," Tourism Management, Elsevier, vol. 46(C), pages 84-91.
    5. Zhu, Yunxia & Cheng, Mingming & Wang, Jie & Ma, Laikun & Jiang, Ruochen, 2019. "The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective," Annals of Tourism Research, Elsevier, vol. 75(C), pages 308-321.
    6. Ian Sutherland & Kiattipoom Kiatkawsin, 2020. "Determinants of Guest Experience in Airbnb: A Topic Modeling Approach Using LDA," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    7. Asli D.A. Tasci & Gurhan Aktas & Fulya Acikgoz, 2021. "Cultural Differences In Hospitableness: A Study In Turkish Culture," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 27(2), pages 339-361, July.
    8. Alcalde-Giraudo, Alberto & Fernández-Hernández, Ruth & Paradinas-Márquez, Carmen & Sánchez-González, Pilar & García-Muiña, Fernando E., 2021. "Marketing approach to Nordic tourism," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    9. Sun, Minghui & Zhang, Xiaoyu & Ryan, Chris, 2015. "Perceiving tourist destination landscapes through Chinese eyes: The case of South Island, New Zealand," Tourism Management, Elsevier, vol. 46(C), pages 582-595.
    10. Natalie Haynes & David Egan, 2020. "The perceptions of frontline employees towards hotel overbooking practices: exploring ethical challenges," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(2), pages 119-128, April.
    11. Nameghi, Ehsaneh N.M. & Ariffin, Ahmad Azmi M., 2013. "The measurement scale for airline hospitality: Cabin crew's performance perspective," Journal of Air Transport Management, Elsevier, vol. 30(C), pages 1-9.
    12. von Richthofen, Georg & von Wangenheim, Florian, 2021. "Managing service providers in the sharing economy: Insights from Airbnb’s host management," Journal of Business Research, Elsevier, vol. 134(C), pages 765-777.
    13. Pantea Foroudi & Maria Palazzo & Karanikosova Sabina, 2023. "When Love Takes Over: Boosting Love Towards Airbnb Brand," Corporate Reputation Review, Palgrave Macmillan, vol. 26(4), pages 264-278, November.
    14. Rosalind Kelly & Valerie Wright‐St Clair & Eleanor Holroyd, 2020. "Patients’ experiences of nurses’ heartfelt hospitality as caring: A qualitative approach," Journal of Clinical Nursing, John Wiley & Sons, vol. 29(11-12), pages 1903-1912, June.
    15. Han, Chunjia & Yang, Mu, 2021. "Revealing Airbnb user concerns on different room types," Annals of Tourism Research, Elsevier, vol. 89(C).
    16. Devika Rani Sharma & Smitha Girija & Pratima Merugu, 2022. "Mediating Role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India During COVID-19," International Journal of Global Business and Competitiveness, Springer, vol. 17(1), pages 31-45, December.
    17. Aruna Polisetty & Jikku Susan Kurian, 2021. "The Future of Shared Economy: A Case Study on Airbnb," FIIB Business Review, , vol. 10(3), pages 205-214, September.
    18. Rapert, Molly Inhofe & Thyroff, Anastasia & Grace, Sarah C., 2021. "The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions," Journal of Business Research, Elsevier, vol. 132(C), pages 838-847.
    19. Zhihua Zhang & Rachel J. C. Fu, 2020. "Accommodation Experience in the Sharing Economy: A Comparative Study of Airbnb Online Reviews," Sustainability, MDPI, vol. 12(24), pages 1-11, December.
    20. FitzPatrick, Mary & Davey, Janet & Muller, Lisa & Davey, Howard, 2013. "Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry," Tourism Management, Elsevier, vol. 36(C), pages 86-98.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6602-:d:572099. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.