IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i21p8912-d435460.html
   My bibliography  Save this article

Promoting the Absence of Pesticides through Product Labels: The Role of Showing a Specific Description of the Harmful Effects, Environmental Attitude, and Familiarity with Pesticides

Author

Listed:
  • Pablo Farías

    (Departamento de Administración, Facultad de Economía y Negocios, Universidad de Chile, Santiago 8330015, Chile)

Abstract

Few studies have analyzed the mechanisms of how environmental labels influence consumers’ perception and consequent behavior. The present study puts forth specific questions of how pesticide-free products should be promoted through product labels. Data were collected via controlled experimentation. The results demonstrate that pesticide-free labels with specific information on the harmful effects of pesticides have a more positive impact on perceived value and purchase intention relative to pesticide-free labels with a general description of the harmful effects of pesticides. The results also show that the positive effects of promoting the absence of pesticides through product labels on perceived quality, perceived value, and purchase intention are stronger among individuals who are high in environmental attitude and familiarity with pesticides. Policymakers, producers, and retailers could use these findings for better decision-making.

Suggested Citation

  • Pablo Farías, 2020. "Promoting the Absence of Pesticides through Product Labels: The Role of Showing a Specific Description of the Harmful Effects, Environmental Attitude, and Familiarity with Pesticides," Sustainability, MDPI, vol. 12(21), pages 1-8, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8912-:d:435460
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/21/8912/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/21/8912/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Beibei Yue & Guanghua Sheng & Shengxiang She & Jiaqi Xu, 2020. "Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity," Sustainability, MDPI, vol. 12(5), pages 1-16, March.
    2. Carola Grebitus & Anne O. Peschel & Renée Shaw Hughner, 2018. "Voluntary food labeling: The additive effect of “free from” labels and region of origin," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 714-727, October.
    3. Hong Wang & Baolong Ma & Rubing Bai, 2019. "How Does Green Product Knowledge Effectively Promote Green Purchase Intention?," Sustainability, MDPI, vol. 11(4), pages 1-13, February.
    4. Ruxandra Malina Petrescu-Mag & Ioan Banatean-Dunea & Stefan Cristian Vesa & Sofia Copacinschi & Dacinia Crina Petrescu, 2019. "What Do Romanian Farmers Think about the Effects of Pesticides? Perceptions and Willingness to Pay for Bio-Pesticides," Sustainability, MDPI, vol. 11(13), pages 1-16, July.
    5. Hidalgo, Pedro & Manzur, Enrique & Olavarrieta, Sergio & Fari­as, Pablo, 2008. "Customer retention and price matching: The AFPs case," Journal of Business Research, Elsevier, vol. 61(6), pages 691-696, June.
    6. Konuk, Faruk Anıl, 2018. "The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 304-310.
    7. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    8. Xuhui Wang & Frida Pacho & Jia Liu & Redempta Kajungiro, 2019. "Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge," Sustainability, MDPI, vol. 11(1), pages 1-18, January.
    9. Manuel Alonso-Dos-Santos & René Quilodrán Ulloa & Álvaro Salgado Quintana & Diego Vigueras Quijada & Pablo Farías Nazel, 2019. "Nutrition Labeling Schemes and the Time and Effort of Consumer Processing," Sustainability, MDPI, vol. 11(4), pages 1-10, February.
    10. Yao Song & Zhenzhen Qin & Qi Yuan, 2019. "The Impact of Eco-Label on the Young Chinese Generation: The Mediation Role of Environmental Awareness and Product Attributes in Green Purchase," Sustainability, MDPI, vol. 11(4), pages 1-18, February.
    11. Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier, 2019. "Transition towards Sustainability: Adoption of Eco-Products among Consumers," Sustainability, MDPI, vol. 11(16), pages 1-29, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ziyuan Tian & Xixiang Sun & Jianguo Wang & Weihuan Su & Gen Li, 2022. "Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making," IJERPH, MDPI, vol. 19(18), pages 1-16, September.
    2. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Sylwia Flaszewska, 2021. "From Words to Deeds: The Impact of Pro-Environmental Self-Identity on Green Energy Purchase Intention," Energies, MDPI, vol. 14(18), pages 1-17, September.
    3. Magdalena Grębosz-Krawczyk & Agnieszka Zakrzewska-Bielawska & Beata Glinka & Aldona Glińska-Neweś, 2021. "Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations," Energies, MDPI, vol. 14(9), pages 1-20, May.
    4. Valentin, Alvin Patrick M. & Hechanova, Ma Regina M., 2023. "Addressing plastic pollution through green consumption: Predicting intentions to use menstrual cups in the Philippines," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    5. Kyriakos Riskos & Paraskevi (Evi) Dekoulou & Naoum Mylonas & George Tsourvakas, 2021. "Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    6. Amit Kumar Bhardwaj & Arunesh Garg & Shri Ram & Yuvraj Gajpal & Chengsi Zheng, 2020. "Research Trends in Green Product for Environment: A Bibliometric Perspective," IJERPH, MDPI, vol. 17(22), pages 1-21, November.
    7. Nora Amberg & Csaba Fogarassy, 2019. "Green Consumer Behavior in the Cosmetics Market," Resources, MDPI, vol. 8(3), pages 1-19, July.
    8. Ke Liu & Zhenhong Qi & Li Tan & Caiyan Yang & Canwei Hu, 2023. "Mixed Use of Chemical Pesticides and Biopesticides among Rice–Crayfish Integrated System Farmers in China: A Multivariate Probit Approach," Agriculture, MDPI, vol. 13(8), pages 1-17, August.
    9. Luigi Leclercq-Machado & Aldo Alvarez-Risco & Romina Gómez-Prado & Berdy Briggitte Cuya-Velásquez & Sharon Esquerre-Botton & Flavio Morales-Ríos & Camila Almanza-Cruz & Sarahit Castillo-Benancio & Mar, 2022. "Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    10. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
    11. Kumar, Prashant & Utkarsh,, 2023. "Effects of in-store information quality and store credibility on consumer engagement in green retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    12. Dogra, Nikhil & Adil, Mohd & Sadiq, Mohd & Dash, Ganesh & Paul, Justin, 2023. "Unraveling customer repurchase intention in OFDL context: An investigation using a hybrid technique of SEM and fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    13. Qiaoling Wang & Ziyu Kou & Xiaodan Sun & Shanshan Wang & Xianjuan Wang & Hui Jing & Peiying Lin, 2022. "Predictive Analysis of the Pro-Environmental Behaviour of College Students Using a Decision-Tree Model," IJERPH, MDPI, vol. 19(15), pages 1-14, July.
    14. Gonzalo Wandosell & María C. Parra-Meroño & Alfredo Alcayde & Raúl Baños, 2021. "Green Packaging from Consumer and Business Perspectives," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    15. Barbara Mróz-Gorgoń & Wojciech Wodo & Anna Andrych & Katarzyna Caban-Piaskowska & Cyprian Kozyra, 2022. "Biometrics Innovation and Payment Sector Perception," Sustainability, MDPI, vol. 14(15), pages 1-23, August.
    16. Mohammad Nurul Alam & Osarodion Ogiemwonyi & Ibrahim. E. Hago & Noor Azlinna Azizan & Fariza Hashim & Md Sazzad Hossain, 2023. "Understanding Consumer Environmental Ethics and the Willingness to Use Green Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    17. Nicoleta CRISTACHE & Ionica IVAN & Alexandru-Sebastian CHIHAIA & Adriana MATEI & Tiberius-Iustinian STANCIU, 2023. "Analysis of the Impact of Barriers on the Careers of Women Managers and Entrepreneurs," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 157-163.
    18. Umar Nawaz Kayani & Anamul Haque & Umme Kulsum & Nishat Taslin Mohona & Fakhrul Hasan, 2023. "Modeling the Antecedents of Green Consumption Values to Promote the Green Attitude," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    19. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
    20. repec:zib:zbseps:v:2:y:2022:2:1:p:44-52 is not listed on IDEAS
    21. Yaprak Kurtsal & Davide Viaggi, 2020. "Exploring Collaboration and Consumer Behavior in Food Community Networks and Constraints Preventing Active Participation: The Case of Turkey," Sustainability, MDPI, vol. 12(8), pages 1-24, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8912-:d:435460. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.