IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i19p8229-d424342.html
   My bibliography  Save this article

Interactive Game-Content-Based Storytelling for the Environment

Author

Listed:
  • Youngsoo Lee

    (Division of Interdisciplinary Studies, Soonchunhyang University, Asan 31538, Korea)

  • Joosung Lee

    (Division of Interdisciplinary Studies, Soonchunhyang University, Asan 31538, Korea)

Abstract

To plan a persuasive environmental campaign, it is important to tell consumers environmental messages in an engaging manner, to encourage user participation. To explore the effective approaches to storytelling for environmental innovation, this study analyzes how varying interaction modes based on the interactivity levels of user participation framework influence people’s response to an environmental mission such as planting trees. This research has developed and employed various forms of interactive contents, such as problem-solving, mission-driven games to increase consumer awareness and induce pro-environmental actions. This research first reviews previous studies on game approaches and storytelling for environmental issues. It then explores how the different levels of interactive storytelling with the game content types induce consumer responses to a green product purchase or environmental protection campaign donation. Practical implications of environmental storytelling approaches and the use of interactive game content are also discussed.

Suggested Citation

  • Youngsoo Lee & Joosung Lee, 2020. "Interactive Game-Content-Based Storytelling for the Environment," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8229-:d:424342
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/19/8229/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/19/8229/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yohan Kim & Sunyoung Yun & Joosung Lee, 2014. "Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S," Sustainability, MDPI, vol. 6(6), pages 1-19, May.
    2. Joosung Lee, 2019. "Impacting Emotions for Pro-environmental Consumption: Literature Analysis and Empirical Evidence," Business and Management Research, Business and Management Research, Sciedu Press, vol. 8(4), pages 1-7, December.
    3. Hans-Gerd Ridder, 2017. "The theory contribution of case study research designs," Business Research, Springer;German Academic Association for Business Research, vol. 10(2), pages 281-305, October.
    4. Montserrat Boronat-Navarro & José A. Pérez-Aranda, 2020. "Analyzing Willingness to Pay More to Stay in a Sustainable Hotel," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francesco Gangi & Mario Mustilli & Lucia Michela Daniele & Maria Coscia, 2022. "The sustainable development of the aerospace industry: Drivers and impact of corporate environmental responsibility," Business Strategy and the Environment, Wiley Blackwell, vol. 31(1), pages 218-235, January.
    2. Anastasia Christodoulou & Kevin Cullinane, 0. "Potential for, and drivers of, private voluntary initiatives for the decarbonisation of short sea shipping: evidence from a Swedish ferry line," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 0, pages 1-23.
    3. Anastasia Christodoulou & Kevin Cullinane, 2021. "Potential for, and drivers of, private voluntary initiatives for the decarbonisation of short sea shipping: evidence from a Swedish ferry line," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 23(4), pages 632-654, December.
    4. repec:mgs:iojome:v:3:y:2023:i:1:p:17-48 is not listed on IDEAS
    5. Katharina Spraul & Julia Thaler, 2020. "Partnering for good? An analysis of how to achieve sustainability-related outcomes in public–private partnerships," Business Research, Springer;German Academic Association for Business Research, vol. 13(2), pages 485-511, July.
    6. Engwall, Mats & Kaulio, Matti & Karakaya, Emrah & Miterev, Maxim & Berlin, Daniel, 2021. "Experimental networks for business model innovation: A way for incumbents to navigate sustainability transitions?," Technovation, Elsevier, vol. 108(C).
    7. Erik G. Hansen & Ferdinand Revellio, 2020. "Circular value creation architectures: Make, ally, buy, or laissez‐faire," Journal of Industrial Ecology, Yale University, vol. 24(6), pages 1250-1273, December.
    8. Boris Otto & Matthias Jarke, 2019. "Designing a multi-sided data platform: findings from the International Data Spaces case," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 561-580, December.
    9. Krzywdzinski, Martin & Butollo, Florian, 2022. "Combining Experiential Knowledge and Artificial Intelligence. The Digital Transformation of a Traditional Machine-Building Company," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 33(2), pages 161-184.
    10. Elisa Martina Martinelli & Maria Cristina Farioli & Annalisa Tunisini, 2021. "New companies’ DNA: the heritage of the past industrial revolutions in digital transformation," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1079-1106, December.
    11. Murni Zarina Mohamed Razali & Rossilah Jamil, 2023. "Sustainability Learning in Organizations: Integrated Model of Learning Approaches and Contextual Factors," SAGE Open, , vol. 13(1), pages 21582440231, February.
    12. Robert Suurmond & Larry J. Menor & Finn Wynstra, 2022. "Examining service triad operations: Formation, functioning, and feedback exchanges," Production and Operations Management, Production and Operations Management Society, vol. 31(8), pages 3352-3370, August.
    13. Andrejs Čirjevskis, 2021. "Exploring the Link of Real Options Theory with Dynamic Capabilities Framework in Open Innovation-Type Merger and Acquisition Deals," JRFM, MDPI, vol. 14(4), pages 1-16, April.
    14. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    15. Marianna d’Ovidio, 2021. "Ethics at work: Diverse economies and place-making in the historical centre of Taranto, Italy," Urban Studies, Urban Studies Journal Limited, vol. 58(11), pages 2276-2292, August.
    16. Dimitris Damigos, 2023. "How Much Are Consumers Willing to Pay for a Greener Hotel Industry? A Systematic Literature Review," Sustainability, MDPI, vol. 15(11), pages 1-19, May.
    17. Giovanni Pino & Pierluigi Toma & Cristian Rizzo & Pier Paolo Miglietta & Alessandro M. Peluso & Gianluigi Guido, 2017. "Determinants of Farmers’ Intention to Adopt Water Saving Measures: Evidence from Italy," Sustainability, MDPI, vol. 9(1), pages 1-14, January.
    18. Kamilla Kohn Rådberg & Hans Löfsten, 2023. "Developing a knowledge ecosystem for large-scale research infrastructure," The Journal of Technology Transfer, Springer, vol. 48(1), pages 441-467, February.
    19. Peter W. de Langen & Henrik Sornn-Friese & James Hallworth, 2020. "The Role of Port Development Companies in Transitioning the Port Business Ecosystem; The Case of Port of Amsterdam’s Circular Activities," Sustainability, MDPI, vol. 12(11), pages 1-16, May.
    20. Sigrid Endres & Jürgen Weibler, 2020. "Understanding (non)leadership phenomena in collaborative interorganizational networks and advancing shared leadership theory: an interpretive grounded theory study," Business Research, Springer;German Academic Association for Business Research, vol. 13(1), pages 275-309, April.
    21. Myung Ja Kim & Choong-Ki Lee & Jinok Susanna Kim & James F. Petrick, 2019. "Wellness Pursuit and Slow Life Seeking Behaviors: Moderating Role of Festival Attachment," Sustainability, MDPI, vol. 11(7), pages 1-21, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8229-:d:424342. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.