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“Green” Information Promotes Employees’ Voluntary Green Behavior via Work Values and Perceived Accountability

Author

Listed:
  • Ping-Ju Wu

    (School of Economics and Finance, Huaqiao University, Quanzhou 362021, China)

  • Tung-Ju Wu

    (School of Management, Harbin Institute of Technology (HIT), Harbin 150001, China)

  • Kuo-Shu Yuan

    (Business School, Huaqiao University, Quanzhou 362021, China)

Abstract

A range of different approaches has been used to involve employees in green workplace initiatives. One example of such an approach is to spread awareness by displaying “green” information concerning work-related environmental protection and sustainability information on organizational bulletin boards. The study aims to examine how green display rules and felt accountability influence the relationship between new-generation employees’ work values and green behavior. There were 567 Chinese millennial employees who participated in this study. The results showed that intrinsic preference, interpersonal harmony, innovative orientation, and long-term development had a positive influence on employees’ green behavior through the effect of felt accountability. Besides, the more green information displayed, the stronger the effect of intrinsic preference, interpersonal harmony, and long-term development on employees’ green behavior. This study provides valuable insights for managers to understand the work values of the new-generation employees and, in turn, improve their green awareness, which can help execute corporate social responsibility.

Suggested Citation

  • Ping-Ju Wu & Tung-Ju Wu & Kuo-Shu Yuan, 2019. "“Green” Information Promotes Employees’ Voluntary Green Behavior via Work Values and Perceived Accountability," Sustainability, MDPI, vol. 11(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:22:p:6335-:d:285973
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    References listed on IDEAS

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    1. Olivier Boiral, 2009. "Greening the Corporation Through Organizational Citizenship Behaviors," Journal of Business Ethics, Springer, vol. 87(2), pages 221-236, June.
    2. Hochwarter, Wayne A. & Ferris, Gerald R. & Gavin, Mark B. & Perrewe, Pamela L. & Hall, Angela T. & Frink, Dwight D., 2007. "Political skill as neutralizer of felt accountability--job tension effects on job performance ratings: A longitudinal investigation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 102(2), pages 226-239, March.
    3. Yixuan Zhao, 2018. "Managing Chinese millennial employees and their impact on human resource management transformation: an empirical study," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(4), pages 472-489, August.
    4. Olivier Boiral & Pascal Paillé, 2012. "Organizational Citizenship Behaviour for the Environment: Measurement and Validation," Journal of Business Ethics, Springer, vol. 109(4), pages 431-445, September.
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    Cited by:

    1. Wenjing Cai & Chun Yang & Bart A. G. Bossink & Jingtao Fu, 2020. "Linking Leaders’ Voluntary Workplace Green Behavior and Team Green Innovation: The Mediation Role of Team Green Efficacy," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    2. Zhongyuan Li & Huixin Yu & Liyun Xing, 2023. "The impact of green culture on employees' green behavior: The mediation role of environmental awareness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1325-1335, May.

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