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Glocal Tourism and Resilient Cities: The Case of Matera “European Capital of Culture 2019”

Author

Listed:
  • Antonietta Ivona

    (Department of Economy and Finance, University of Bari, 70100 Bari, Italy)

  • Antonella Rinella

    (History Society Human Studies Department, University of Salento, 73100 Lecce, Italy)

  • Francesca Rinella

    (Department of Economy and Finance, University of Bari, 70100 Bari, Italy)

Abstract

This research paper presents the key elements of the strategic project “European Capital of Culture 2019” initiated by the city of Matera in 2014. Through the “big event”, defined by the combination “diluted time/diffuse space”, the “Città dei Sassi”, UNESCO World Heritage since 1993, is innovating the symbolic, material, and organizational levels of all the Basilicata municipalities whose tourist resources were almost unknown both at national and international levels, thus showing high resiliency, i.e., flexibility, inclusiveness, integration, and initiative. Through a self-centered and sustainable model of tourist accommodation that minimizes the infrastructure fixed capital investment aiming, at the same time, to increase collective empowerment processes, it is planned to accommodate about 700,000 “temporary citizens” who, by adopting an active and participative approach, wish to live a unique and unrepeatable identity experience in the Lucanian community instead of being mere spectators. Special attention is paid to “virtual” communication by using the world wide web not only as a showcase to promote the bottom-up identification and enhancement process of the heritage, but also as a tool to manage contacts with potential visitors in order to avoid any adverse impact of the event on the environmental and cultural components of the city and of the regional planning.

Suggested Citation

  • Antonietta Ivona & Antonella Rinella & Francesca Rinella, 2019. "Glocal Tourism and Resilient Cities: The Case of Matera “European Capital of Culture 2019”," Sustainability, MDPI, vol. 11(15), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:15:p:4118-:d:253129
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    References listed on IDEAS

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    1. Harry H. Hiller, 2000. "Mega‐events, Urban Boosterism and Growth Strategies: An Analysis of the Objectives and Legitimations of the Cape Town 2004 Olympic Bid," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 24(2), pages 449-458, June.
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    Cited by:

    1. Luigi Celardo & Michelangelo Misuraca & Maria Spano, 2024. "Geo-referenced sentiment analysis for tourists’ points of interest: the case of Matera European capital of culture," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 78(2), pages 96-106, April-Jun.
    2. Emanuela Macrì & Francesco Samà, 2022. "Matera, capitale Europea della Cultura 2019: effetti sul turismo e sull’economia locale," Regional Economy, , vol. 6(Q1), pages 33-40.
    3. Maria Palazzo & Iza Gigauri & Mirela Clementina Panait & Simona Andreea Apostu & Alfonso Siano, 2022. "Sustainable Tourism Issues in European Countries during the Global Pandemic Crisis," Sustainability, MDPI, vol. 14(7), pages 1-21, March.

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