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Community-Based Tourism as a Sustainable Direction in Destination Development: An Empirical Examination of Visitor Behaviors

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  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Taeyeon Eom

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Amr Al-Ansi

    (College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea)

  • Hyungseo Bobby Ryu

    (School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea)

  • Wansoo Kim

    (Department of Tourism Management, Dong-A University 1 Bumin-dong (2 Ga), Seo-gu, Busan 49236, Korea)

Abstract

Community-based tourism is an emerging form of sustainable tourism. Community-based tourism often brings various financial/non-financial benefits to local communities and maximizes sustainability at the local level. The present study was designed to uncover the role of community-based tourism performance in elucidating travelers’ post-purchase decision-making process for sustainable destination products by considering the moderating effect of sense of belonging. A quantitative approach was adopted for the achievement of the research objective. A field survey conducted at community-based tourism destinations was utilized for data collection. The acceptable level of the measurement quality was demonstrated. The results of the structural equation modeling provided empirical evidence that community-based tourism performance significantly affects the formation of travelers’ post-purchase intentions. In addition, the adequacy of the higher-order structure of community-based tourism performance was identified. The community-based tourism performance and intention relationship was also moderated by sense of belonging. With a lack of empirical research about community-based tourism, the findings of this research significantly add to the existing body of knowledge in sustainable tourism.

Suggested Citation

  • Heesup Han & Taeyeon Eom & Amr Al-Ansi & Hyungseo Bobby Ryu & Wansoo Kim, 2019. "Community-Based Tourism as a Sustainable Direction in Destination Development: An Empirical Examination of Visitor Behaviors," Sustainability, MDPI, vol. 11(10), pages 1-14, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:10:p:2864-:d:232689
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    References listed on IDEAS

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    Cited by:

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    2. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
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    5. Wei Guo & Xin Zhang, 2022. "Regional Tourism Performance Research: Knowledge Foundation, Discipline Structure, and Academic Frontier," SAGE Open, , vol. 12(1), pages 21582440221, March.
    6. Wąsowicz-Zaborek Elżbieta, 2019. "Antecedents of loyalty intentions among young adult tourists: a survey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(4), pages 331-345, December.
    7. Diana Foris & Natalia Crihalmean & Tiberiu Foris, 2020. "Exploring the Environmental Practices in Hospitality through Booking Websites and Online Tourist Reviews," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
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    9. Chris Roberts & Joel Reynolds & Mary Jo Dolasinski, 2022. "Meta-Analysis of Tourism Sustainability Research: 2019–2021," Sustainability, MDPI, vol. 14(6), pages 1-18, March.

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