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Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services—Barriers and Conditions

Author

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  • Łukasz Wróblewski

    (Department of Management and Production Engineering, WSB University, 41-300 Dąbrowa Górnicza, Poland)

  • Bogusław Dziadzia

    (Department of Cultural Education, University of Silesia in Katowice, 40-007 Katowice, Poland)

  • Zdzisława Dacko-Pikiewicz

    (Department of Pedagogy, WSB University, 41-300 Dąbrowa Górnicza, Poland)

Abstract

The concept of sustainable management in culture has been recognised in global strategic documents on sustainable development for more than a decade. It is also increasingly reflected in the cultural polices of particular states, and—very importantly—cultural managers who are responsible for shaping the cultural offer in cities are becoming more interested in this concept. Despite the increasing attention being paid to this topic among both practitioners and theoreticians of management, in none of these documents or other works can we find any content that is directly related to the possibility of applying this concept in a town which, due to political turmoil, has been divided by a national border. Hence, this gap was the direct impulse for taking up research in this field. In the article, by using different notions of the market, our own definition of a cross-border market for cultural services was developed, and the conditions for the functioning of this market were presented based on the example town of Cieszyn (Poland) and Český Těšín (Czech Republic). In the opinion of the authors of the article, the development and functioning of a cross-border market for cultural services is essential for the application of the concept of sustainable management of the cultural offer in a town divided by a border. For the purpose of the article, a survey and individual interviews with experts shaping the cultural offer in Cieszyn and Český Těšín were conducted. The results of the research prove that despite numerous cross-border Czech–Polish projects carried out by cultural institutions, there are still many barriers in the town, which make it difficult for the residents to benefit from the cultural offer that is available on the other side of the border. These barriers limit the full implementation and application of the concept of sustainable management of the cultural offer.

Suggested Citation

  • Łukasz Wróblewski & Bogusław Dziadzia & Zdzisława Dacko-Pikiewicz, 2018. "Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services—Barriers and Conditions," Sustainability, MDPI, vol. 10(9), pages 1-20, September.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3253-:d:169291
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    References listed on IDEAS

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    1. Joanna Kurowska-Pysz, 2016. "Opportunities for Cross-Border Entrepreneurship Development in a Cluster Model Exemplified by the Polish–Czech Border Region," Sustainability, MDPI, vol. 8(3), pages 1-21, March.
    2. Corrado Schenone & Margherita Marrè Brunenghi & Ilaria Pittaluga & Abdelrahman Hajar & Walid Kamali & Federica Montaresi & Mohammed Rasheed & Abdallah Abdul Wahab & Yara El Moghrabi & Riyad Manasrah &, 2017. "Managing European Cross Border Cooperation Projects on Sustainability: A Focus on MESP Project," Sustainability, MDPI, vol. 9(1), pages 1-18, January.
    3. Rui Alexandre Castanho & Luís Loures & José Cabezas & Luis Fernández-Pozo, 2017. "Cross-Border Cooperation (CBC) in Southern Europe—An Iberian Case Study. The Eurocity Elvas-Badajoz," Sustainability, MDPI, vol. 9(3), pages 1-16, March.
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