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Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda

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Listed:
  • Rista Bintara

    (Faculty Economics and Business, Padjadjaran University, Bandung 45363, Indonesia
    Faculty Economics and Business, Mercu Buana University, Jakarta 11650, Indonesia)

  • Winwin Yadiati

    (Faculty Economics and Business, Padjadjaran University, Bandung 45363, Indonesia)

  • Muhammad Wahyudin Zarkasyi

    (Faculty Economics and Business, Padjadjaran University, Bandung 45363, Indonesia)

  • Nanny Dewi Tanzil

    (Faculty Economics and Business, Padjadjaran University, Bandung 45363, Indonesia)

Abstract

The success or failure of a company is acquired from a competition, which requires a specific strategy to achieve competitive goals and benefits. One of these strategies is green competitive advantage (GCA) management, initially introduced in 2011, which is highly considered and identified as a management concept. Therefore, this study aims to evaluate a systematic review of GCA management. It emphasizes the analysis of trending literature, geography, and other factors influencing GCA. It also prioritizes the impact obtained when adopting GCA as a framework to support organizational sustainability. This study is the first literature review that presents GCA management. The results show that the application of green innovation and high environmental awareness led to the development of improved performance, a better competitive advantage, and sustainable business. This study highlights significant theoretical and practical contributions. From a theoretical perspective, it allows one to synthesize GCA outcomes to describe better how it affects organizations and the environment. From a practical perspective, it provides concrete implications for policymakers in defining the best mechanism for developing green innovation to achieve competitive advantage and business sustainability. Meanwhile, the actual outputs of this process are emphasized for practitioners, which subsequently enables easier access and increased GCA literacy for practitioners and stakeholders to encourage the selection of organizational GCs (green changes), especially concerning the role of GCA as a promotional and sustainable business framework.

Suggested Citation

  • Rista Bintara & Winwin Yadiati & Muhammad Wahyudin Zarkasyi & Nanny Dewi Tanzil, 2023. "Management of Green Competitive Advantage: A Systematic Literature Review and Research Agenda," Economies, MDPI, vol. 11(2), pages 1-21, February.
    • Handle: RePEc:gam:jecomi:v:11:y:2023:i:2:p:66-:d:1069628
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    References listed on IDEAS

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    1. Yunqi Chen & Linlin Gao & Yue Zhang & Caroline Mota, 2022. "The Impact of Green Organizational Identity on Green Competitive Advantage: The Role of Green Ambidexterity Innovation and Organizational Flexibility," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-18, April.
    2. Lucky Nugroho & Wiwik Utami & Taufik Akbar & Willy Arafah, 2017. "The Challenges of Microfinance Institutions in Empowering Micro and Small Entrepreneur to Implementating Green Activity," International Journal of Energy Economics and Policy, Econjournals, vol. 7(3), pages 66-73.
    3. Nuryakin Nuryakin & Tri Maryati, 2022. "Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs’ green marketing performance?," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2065948-206, December.
    4. Winwin Yadiati & Nissa Nissa & Sugiono Paulus & Harry Suharman & Meiryani Meiryani, 2019. "The Role of Green Intellectual Capital and Organizational Reputation in Influencing Environmental Performance," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 261-268.
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