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Predicting the Demand for New Products

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Author Info
Paul Goodwin
Abstract

In his Hot New Research Column, Paul Goodwin discusses three recent studies on the effectiveness of traditional tools for new product forecasting: consumer intentions surveys, S curves, and conjoint analysis of the basis of customer preferences. Copyright International Institute of Forecasters, 2008

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File URL: http://www.forecasters.org/foresight/purchase.html
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Publisher Info
Article provided by International Institute of Forecasters in its journal Foresight: The International Journal of Applied Forecasting.

Volume (Year): (2008)
Issue (Month): 9 (Spring)
Pages: 8-10
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Handle: RePEc:for:ijafaa:y:2008:i:9:p:8-10

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This page was last updated on 2009-11-11.

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