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Life-Cycle Forecasting for New Products: The HP Approach to Forecasting Printer Demand

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Author Info
Jerry Shan
Matthew Reimann
Fereydoon Safai
Abstract

Forecasting for products with short life cycles is a well-known challenge. Jerry, Matthew, and Fereydoon describe an approach they developed to forecast printer demand at Hewlett-Packard. The approach has two components: one, which they call the automatic Product Life Cycle (PLC) method, is applied to product forecasts; the other, the Statistical Prediction for Aggregates (SPA) method, is applied to a product family/financial market category. HP believes this approach has improved forecasting performance. Copyright International Institute of Forecasters, 2008

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File URL: http://www.forecasters.org/foresight/purchase.html
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Article provided by International Institute of Forecasters in its journal Foresight: The International Journal of Applied Forecasting.

Volume (Year): (2008)
Issue (Month): 10 (Summer)
Pages: 23-27
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Handle: RePEc:for:ijafaa:y:2008:i:10:p:23-27

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