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Marketing del cultural heritage territoriale e musei di impresa. Un caso di analisi

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  • Marta Maria Montella

Abstract

L?articolo si propone di contribuire agli studi dedicati all?estensione del marketing culturale dai singoli beni all?insieme sistemico del cultural heritage place specific diffuso sull?intero territorio. A tal fine si occupa di modellizzare strategie e politiche per ottimizzare il valore creabile e focalizza l?attenzione sul ruolo che potrebbero svolgere i musei d?impresa, analizzando, in rapporto alle azioni di marketing territoriale implementate in Piemonte, il caso del Visitor Centre Martini & Rossi.

Suggested Citation

  • Marta Maria Montella, 2012. "Marketing del cultural heritage territoriale e musei di impresa. Un caso di analisi," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(4), pages 33-51.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2012-004004
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    Cited by:

    1. Bernardino Quattrociocchi & Marta Maria Montella, 2017. "Innovazioni imprenditoriali per lo sviluppo sostenibile dei territori. gli alberghi diffusi e il caso dell?Umbria," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2017(1), pages 53-71.

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