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Innovazioni imprenditoriali per lo sviluppo sostenibile dei territori. gli alberghi diffusi e il caso dell?Umbria

Author

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  • Bernardino Quattrociocchi
  • Marta Maria Montella

Abstract

Essendo cultura e turismo, tanto pi? in Italia, leve strategiche per lo sviluppo sostenibile e vista l?esigenza di strumenti di gestione capaci di valorizzare tale binomio, l?articolo vuole illustrare: i) il potenziale degli alberghi diffusi quali innovazioni consonanti con le attuali tendenze turistiche; ii) il fenomeno in Italia; iii) punti di forza e di debolezza e alcune decisive innovazioni. Si presenteranno quindi, dopo una review della letteratura nazionale ed internazionale, i risultati dell?indagine quali-quantitavia sugli alberghi diffusi dell?Umbria. Gli aspetti di indeterminatezza riscontrati provano l?inadeguata comprensione delle potenzialit? di tali modelli e ne ostacolano la piena affermazione e l?ottimizzazione del valore creabile per l?impresa stessa e gli stakeholder territoriali.

Suggested Citation

  • Bernardino Quattrociocchi & Marta Maria Montella, 2017. "Innovazioni imprenditoriali per lo sviluppo sostenibile dei territori. gli alberghi diffusi e il caso dell?Umbria," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2017(1), pages 53-71.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2017-001003
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    1. Marta Maria Montella, 2012. "Marketing del cultural heritage territoriale e musei di impresa. Un caso di analisi," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(4), pages 33-51.
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