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Patrimonio culturale e Identit? dei luoghi: un Binomio vincente per la Competitivit? territoriale

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  • Cinzia Genovino

Abstract

Obiettivo del presente articolo ? quello di evidenziare come la competitivit? degli attori che operano in un territorio dipenda strettamente dal patrimonio culturale e dall?identit? del luogo stesso, concetti sedimentati in letteratura, ma che necessitano di una ulteriore validazione empirica. La review della letteratura, infatti, focalizzandosi sui costrutti di place heritage, place image e place identity, ne evidenzia l?influenza sulla place reputation, che, a sua volta, riverbera i suoi effetti sulla place competitiveness e sulla capacit? competitiva dei retailer operanti in una specifica area geografica. Successivamente, le ipotesi di ricerca sono state validate attraverso un?analisi sul campo che ha interessato un campione di 85 soggetti, intervistati in store. Lo studio, attraverso un modello di equazioni strutturali, intende sottolineare come la reputazione di un territorio - e le sue componenti - possa impattare sulle performance dei suoi attori, influenzandone la capacit? competitiva.

Suggested Citation

  • Cinzia Genovino, 2018. "Patrimonio culturale e Identit? dei luoghi: un Binomio vincente per la Competitivit? territoriale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2018(2), pages 5-20.
    • Handle: RePEc:fan:eieiei:v:html10.3280/ei2018-002001
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