IDEAS home Printed from https://ideas.repec.org/a/eub/ecoecr/v1y2015i1p17-24.html
   My bibliography  Save this article

Competitive Advantages of the Entrepreneur Product in Bank Accounts

Author

Listed:
  • Ana-Alexandrina POPESCU

    (Ecological University of Bucharest - Faculty of Economics)

Abstract

The accounting process is to create competitive products/services and features to offer new banking products and services effectively. It is becoming increasingly important action to improve banking information system, which should help the bank to select customers based on performance targets and customer loyalty by adding value to the various categories of banking products. The new concept will change the way you approach sales from product orientation to customer orientation. A competitive advantage of the product entrepreneur is a new concept that provides: overdraft, a full range of lending products. Advantages of new models give customers the ability to have advisors expert advice and flexible finance banking products. The purpose and objectives of the new model for clients with significant turnover is important in continuous improvement of business activities of banks. In this article we present conditions optimization processes that ensure the integration of all banking activities in the formation of a new concept, namely bank product competitiveness entrepreneur: Safety payment transactions and the use of remote service channels, major credit tax cuts and debit cards business, non-banking benefits, all under the umbrella of a family of related products and services operating current account packages. Competitive advantages they offer are: flexibility, a wide range of activities funded 24h/24h, free European integration services offered by the bank to prepare documentation loan commitment fee to zero if the overdraft facility is activated by the customer, business continuity, streamline payments. The objective of commercial banks is customer satisfaction benefit of recording can save money and safe development of the business.

Suggested Citation

  • Ana-Alexandrina POPESCU, 2015. "Competitive Advantages of the Entrepreneur Product in Bank Accounts," Eco-Economics Review, Ecological University of Bucharest, Economics Faculty and Ecology and Environmental Protection Faculty, vol. 1(1), pages 17-24, June.
  • Handle: RePEc:eub:ecoecr:v:1:y:2015:i:1:p:17-24
    as

    Download full text from publisher

    File URL: http://ueb.ro/RePEc/eub/ecoecr/2015v1/eer2015v1a02.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    customer relationship management; European integration; banking relationships; entrepreneur account;
    All these keywords.

    JEL classification:

    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eub:ecoecr:v:1:y:2015:i:1:p:17-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Antoniade Ciprian Alexandru (email available below). General contact details of provider: https://www.ueb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.