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La regulación de etiquetado en la industria del tabaco de México: Efecto de los pictogramas en la demanda de tabaco

Author

Listed:
  • Jorge Ibarra Salazar

    (Tecnológico de Monterrey, México.)

  • Cesar González Caloca

    (Tecnológico de Monterrey, México.)

  • Silvia Núñez Gómez

    (Tecnológico de Monterrey, México.)

  • Manuel Ramírez García

    (Tecnológico de Monterrey, México.)

  • Mario Rodríguez Nuncio

    (Tecnológico de Monterrey, México.)

  • Catalina Santos González

    (Tecnológico de Monterrey, México.)

Abstract

En este artículo analizamos el efecto de las advertencias sanitarias con pictogramas en la demanda de tabaco de México. Estimamos los modelos de demanda convencional, miope y racional con una serie de tiempo trimestral de 1994 a 2013, usando mínimos cuadrados ordinarios y mínimos cuadrados en dos etapas con variables instrumentales. Aplicamos el método de Prais - Winsten para corregir autocorrelación y estimamos errores robustos para corregir heteroscedasticidad. Encontramos evidencia de que la segunda y tercera rondas de pictogramas causaron una reducción significativa en el consumo de aproximadamente una cajetilla de cigarros per cápita. La política regulatoria de empaquetado y etiquetado de cajetillas de cigarro ha sido efectiva en reducir la demanda de tabaco en México.

Suggested Citation

  • Jorge Ibarra Salazar & Cesar González Caloca & Silvia Núñez Gómez & Manuel Ramírez García & Mario Rodríguez Nuncio & Catalina Santos González, 2019. "La regulación de etiquetado en la industria del tabaco de México: Efecto de los pictogramas en la demanda de tabaco," Economía: teoría y práctica, Universidad Autónoma Metropolitana, México, vol. 51(2), pages 73-104, Julio-Dic.
    • Handle: RePEc:ety:journl:v:51:y:2019:i:2:p:73-104
    DOI: 10.24275/ETYPUAM/NE/512019/Ibarra
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    More about this item

    Keywords

    Regulación industria tabaco; pictogramas; demanda de tabaco; México.;
    All these keywords.

    JEL classification:

    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation
    • C22 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes

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