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Role of Staff Marketing in Increasing Business Performance

Author

Listed:
  • V.A. Bondarenko
  • N.V. Demyanchenko
  • O.V. Ivanchenko
  • O.N. Mirgorodskaya

Abstract

The paper reveals the role of staff marketing as a specific measure of increasing market versatility and performance. As a result, authors highlighted actual human and social capital theories as well as their reference to the staff marketing.The paper provides with recommendations on assigning the staff loyalty programs with productive labor motivation of creative and non-creative employees.

Suggested Citation

  • V.A. Bondarenko & N.V. Demyanchenko & O.V. Ivanchenko & O.N. Mirgorodskaya, 2017. "Role of Staff Marketing in Increasing Business Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 320-325.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3b:p:320-325
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    File URL: http://ersj.eu/dmdocuments/2017-xx-3-b-28.pdf
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    References listed on IDEAS

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    5. Norbert Lebrument & Catherine de La Robertie, 2016. "Top Managers Networking Influence on Competitive Intelligence Practices: the Case of Hi-Tech SMBs," Post-Print halshs-03219129, HAL.
    6. Jiri Mihola & Jana Kotesovcova & Petr Wawrosz, 2016. "Intensity and Extensity of Firm Development and Dynamic Dupont Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 53-63.
    7. Catherine De La Robertie, 2016. "Top Managers Networking Influence on Competitive Intelligence Practices: the Case of Hi-Tech SMBs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 158-169.
    8. E.S. Akopova & N.V. Przhedetskaya & P.V. Taranov & L.N. Roshchina, 2017. "Marketing Mechanisms for the Development of Transport Infrastructure of Russia and the EU," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 188-197.
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    Cited by:

    1. Y.V. Przhedetsky & N.V. Przhedetskaya & V.Y. Przhedetskaya & V.A. Bondarenko & K.V. Borzenko, 2018. "The Role of Social-Ethical Marketing and Information and Communication Technologies in Response to Challenges of Oncology," European Research Studies Journal, European Research Studies Journal, vol. 0(Special1), pages 377-386.
    2. repec:ers:journl:v:special_issue:y:2018:i:1:p:377-386 is not listed on IDEAS
    3. Dzotsoeva K.A. & Efremenko I.N. & Remeta T.V. & Sarkisyan I.S., 2018. "Development Issues and Demand for HR-branding in Modern Business," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 852-860.

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