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An Innovative Model for Measuring Attitudes towards Digital Technology Platforms

Author

Listed:
  • Krzysztof Bartczak
  • Stanislaw Lobejko

Abstract

Purpose: The aim of the article is to present an innovative model for measuring attitudes towards digital technology platforms. Design/Methodology/Approach: Such a model, based on a sample of 120 Polish companies, was developed as a result of research conducted in 2019. When building the model, a regression analysis of qualitative variables was applied, which involves predicting the values of specific variables. A top-down method was applied in this respect. In addition, an alternative version of the developed model was proposed. Findings: The construction of the model made it possible to prove that the factor which most strongly influences the attitudes of the management staff of Polish enterprises towards digital technology platforms is an economic factor (i.e., financial benefits associated with the use of such platforms). Furthermore, space for further research was created, including with regard to company structure, the industry in which it operates and the number of employees working there as correlates of attitudes towards digital technology platforms. Originality/value: The article discusses an innovative model for measuring attitudes towards digital technology platforms.

Suggested Citation

  • Krzysztof Bartczak & Stanislaw Lobejko, 2021. "An Innovative Model for Measuring Attitudes towards Digital Technology Platforms," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 249-270.
    • Handle: RePEc:ers:journl:v:xxiv:y:2021:i:3b:p:249-270
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    References listed on IDEAS

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    More about this item

    Keywords

    Model; innovation; attitudes; measurement; digital technology platforms.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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