IDEAS home Printed from https://ideas.repec.org/a/ers/ijebaa/vviiiy2020i2p114-125.html
   My bibliography  Save this article

Accessibility of Websites of the European National Tourism Boards

Author

Listed:
  • Filip Rubacek
  • Irena Jindrichovska
  • Zuzana Horvathova
  • Josef Abrham

Abstract

Purpose: The aim is to find out the current state of accessibility of the websites of European national tourism boards. Furthermore, the identification of the most common errors in terms of accessibility as well as recommendations leading to their correction is aimed for. Design/methodology/approach: The study is based on methods of testing the availability of web systems. The testing included automated tools, namely AChecker and Accessibility Evaluation Tool, as well as the WCAG 2.1 checklist developed by WebAIM initiative. Findings: The research has shown a relatively high accessibility of those websites. Nevertheless, some accessibility violations have been identified that can significantly complicate the accessibility of those websites for users using various assistive devices or other alternative hardware or software means. The most commonly identified errors include: failure to use alternative text for content-relevant images, the absence of text or audio transcripts for videos shared via Youtube, missing descriptions for text form elements and missing label for search form. Practical implications: The results of the research can be used in the evaluation of web presentations at the level of tourism boards and destination management. Originality/Value: The main output of this article is the application of web testing methodology on a comprehensive set of national tourist boards.

Suggested Citation

  • Filip Rubacek & Irena Jindrichovska & Zuzana Horvathova & Josef Abrham, 2020. "Accessibility of Websites of the European National Tourism Boards," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 114-125.
    • Handle: RePEc:ers:ijebaa:v:viii:y:2020:i:2:p:114-125
    as

    Download full text from publisher

    File URL: https://www.ijeba.com/journal/446/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bondarenko V.A. & Efremenko I.N. & Larionov V.A., 2019. "Marketing Strategy for Hotel and Tourist Complex Companies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 388-394.
    2. Soongoo Hong & Pairin Katerattanakul & Seok Jeong Joo, 2008. "Evaluating Government Website Accessibility: A Comparative Study," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 7(03), pages 491-515.
    3. Petr Cech & Irena Jindrichovska & Jiri Neubauer, 2018. "Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 61-89.
    4. N.E. Goryushkina & T.V. Gaifutdinova & E.V. Logvina & A.G. Redkin & V.V. Kudryavtsev & Y.N. Shol, 2019. "Basic Principles of Tourist Services Market Segmentation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 139-150.
    5. repec:ers:journl:v:vi:y:2018:i:1:p:61-89 is not listed on IDEAS
    6. Nattada Srimuk & Therdchai Choibamroong, 2014. "Developing Supported Health Tourism Cluster for High Quality Tourism of BRIC in Active Beach Group of Thailand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 39-50.
    7. Wan Abdul Rahim Wan Mohd Isa & Muhammad Rashideen Suhami & Noor Ilyani Safie & Siti Suhada Semsudin, 2011. "Assessing the Usability and Accessibility of Malaysia E-Government Website," American Journal of Economics and Business Administration, Science Publications, vol. 3(1), pages 40-46, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mariusz Zielinski & Izabela Jonek-Kowalska, 2020. "Profitability of Corporate Social Responsibility Activities from the Perspective of Corporate Social Managers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 264-280.
    2. Gang Kou & Chunwei Lou, 2012. "Multiple factor hierarchical clustering algorithm for large scale web page and search engine clickstream data," Annals of Operations Research, Springer, vol. 197(1), pages 123-134, August.
    3. Roni Budianto & Eko Suyono, 2020. "Corporate Social Responsibility and Factors Affecting It: An Empirical Evidence from the Indonesian Capital Market," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 239-253.
    4. Eva Daniela Cvik & Radka MacGregor Pelikánová, 2021. "The Significance of CSR During COVID-19 Pandemic in the Luxury Fashion Industry - A Front-Line Case Study," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 7(1), pages 109-126.
    5. Alexandr Nikolaevich Dunets & Veronika Yankovskaya & Alla Borisovna Plisova & Mariya Vladimirovna Mikhailova & Igor Borisovich Vakhrushev & Roman A. Aleshko, 2020. "Health tourism in low mountains: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2213-2227, March.
    6. Nina Vladimirovna Kuznetsova & Liliya Muhametovna Rahimova & Vasilya Minsalihovna Gafurova & Dmitry Borisovich Simakov & Ekaterina Georgievna Zinovyeva & Larisa Andreevna Ivanova, 2017. "External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 308-322.
    7. Michał Roman & Josef Abrham & Arkadiusz Niedziółka & Ewa Szczucka & Lubos Smutka & Piotr Prus, 2022. "Tourist Attractiveness of Rural Areas as a Determinant of the Implementation of Social Tourism of Disadvantaged Groups: Evidence from Poland and the Czech Republic," Agriculture, MDPI, vol. 12(5), pages 1-26, May.
    8. Mochamad Soelton & Yanto Ramli & Dewi Anggraini & Danny Khosasi, 2020. "Implementing Good Corporate Governance to Engage Corporate Social Rerponsibility in Financial Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 239-258.
    9. Tengku Teviana & Paham Ginting & Arlina Nurbaity Lubis & Parapat Gultom, 2017. "Antecedents of Tourism Destination Image and Customer Satisfaction in Tourism Industry," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 435-445.
    10. N.A. Prodanova & N.S. Plaskova & V.A. Dikikh & L.V. Sotnikova & L.K. Nikandrova & G.A. Skachko, 2019. "Techniques for Assessing the Investment Attractiveness of a Commercial Organization based on Classical Methods of Strategic Economic Analysis," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 35-46.
    11. Karkin, Naci & Janssen, Marijn, 2014. "Evaluating websites from a public value perspective: A review of Turkish local government websites," International Journal of Information Management, Elsevier, vol. 34(3), pages 351-363.
    12. Ravil Akhmadeev & Alexander Redkin & Nadezda Glubokova & Olga Bykanova & Liubov Malakhova & Anatoly Rogov, 2019. "Agro-industrial cluster: supporting the food security of the developing market economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1149-1170, December.
    13. Baturina O.E. & Erokhina T.B. & Fedko V.P. & Shaginyan S.G., 2019. "Development of the University Image Positioning Methods in the Context of its Marketing Strategy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 309-316.
    14. Sung Il Kwag & Uhjin Hur & Young Dae Ko, 2021. "Sustainable Electric Personal Mobility: The Design of a Wireless Charging Infrastructure for Urban Tourism," Sustainability, MDPI, vol. 13(3), pages 1-15, January.
    15. Egorov M.V. & Kiyanova A.S. & Egorova E.M. & Egorova L.I., 2018. "Foreign Direct Investment in Intangible Assets of Tourism and Recreational Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 903-913.
    16. Andrei Vladimirovich Glotko & Aleksandra Grigorievna Polyakova & Aleksandra Grigorievna Polyakova & Mariya Yurievna Kuznetsova & Kseniya E. Kovalenko & Rustem Adamovich Shichiyakh & Margarita V. Melni, 2020. "Main trends of government regulation of sectoral digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2181-2195, March.
    17. Elena V. Frolova & Olga V. Rogach & Elena E. Kabanova & Natalia V. Medvedeva & Irina Y. Shimanskaya, 2017. "Tendencies and Prospects of Tourism Industry in Russia: Sociological Analysis of Stereotypes among Population during Tourism Trips," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 308-320.
    18. Jun Lee & Jeong-Joon Kim, 2023. "A Study on Market Segmentation According to Wellness Tourism Motivation and Differences in Behavior between the Groups—Focusing on Satisfaction, Behavioral Intention, and Flow," IJERPH, MDPI, vol. 20(2), pages 1-22, January.
    19. Natalya Suray & Elena Karpenko & Mayya Dubovik & Yury Shlyenov & Fedor Sterlikov, 2019. "Risk management at educational institution," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1171-1184, December.
    20. Wan Hussain Wan Ishak, 2011. "A Review Note of KMICe 2010: Knowledge Management Initiatives to Improve Organization Performance," American Journal of Economics and Business Administration, Science Publications, vol. 3(1), pages 219-223, March.

    More about this item

    Keywords

    Tourism; accessibility; websites; national tourism board.;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:ijebaa:v:viii:y:2020:i:2:p:114-125. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ijeba.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.