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Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market

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  • Petr Cech
  • Irena Jindrichovska
  • Jiri Neubauer

Abstract

Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty.

Suggested Citation

  • Petr Cech & Irena Jindrichovska & Jiri Neubauer, 2018. "Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 61-89.
    • Handle: RePEc:ers:ijebaa:v:vi:y:2018:i:1:p:61-89
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    References listed on IDEAS

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    5. Andrei Vladimirovich Glotko & Aleksandra Grigorievna Polyakova & Aleksandra Grigorievna Polyakova & Mariya Yurievna Kuznetsova & Kseniya E. Kovalenko & Rustem Adamovich Shichiyakh & Margarita V. Melni, 2020. "Main trends of government regulation of sectoral digitalization," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2181-2195, March.
    6. Filip Rubacek & Irena Jindrichovska & Zuzana Horvathova & Josef Abrham, 2020. "Accessibility of Websites of the European National Tourism Boards," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 114-125.
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    8. I.G. Kuznetsova & O.Yu. Voronkova & S.Y. Bakhvalov & I.R. Ruiga & G.N. Zhuruli & V.E. Levichev, 2018. "Formation of Human Capital as a Key Factor in Ensuring the National Security of Agriculture in the Digital Economy," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 73-83.

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    More about this item

    Keywords

    Corporate Social Responsibility; Hotel Industry; Hospitality Management; Manager; Statistical Analysis;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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