The internal and external environment analysis of Romanian naval industry with SWOT model
AbstractSWOT analysis is an effective method used for strategic planning to identify potential, priorities and creating a common vision of achieving the development strategy for a company. This should answer the question â€œWhere are we?â€ involving the analysis of the internal and external environment generally and specifically. It used to evaluate the company environment factors. Only by taking into consideration the components of general environment : economic environment, social environment, political environment, legislation and pressure groups, a company will be able to adopt the particular way of action, which will assure its performance and advantages on present and potential competitors.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 4 (2009)
Issue (Month): 3 (Autumn)
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