A statistical distribution useful in product life-cycle modeling
AbstractStarting from some recent results presented by Isaic â Maniu and Vodă (2008) regarding the Product Life â Cycle (PLC), we propose here an alternative statistical distribution in order to describe all four phases of a product life span. This distribution is the so-called ALPHA distribution which was formerly used in reliability theory as time-to-failure distribution.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 4 (2009)
Issue (Month): 2 (Summer)
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PLC (Product Life-Cycle); life span; statistical modeling; Alpha distribution.;
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