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Ethics in marketing communication

Author

Listed:
  • Silvia MUHCINA

    („Ovidius” University of Constanta)

  • Veronica POPOVICI

    („Ovidius” University of Constanta)

Abstract

As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketing people consider ethics regulations and values, so that they become much more responsible towards the members of society. These declarations or rules concern marketing practices in their ensemble or are guided towards certain specific fields. Among these fields, a special place is occupied by marketing communication, which has to be guided by ethical regulations and moral values.

Suggested Citation

  • Silvia MUHCINA & Veronica POPOVICI, 2008. "Ethics in marketing communication," Management & Marketing, Economic Publishing House, vol. 3(2), Summer.
    • Handle: RePEc:eph:journl:v:3:y:2008:i:2:n:6
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    File URL: http://www.managementmarketing.ro/pdf/articole/103.pdf
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    Cited by:

    1. ARTENE, Alin, 2018. "Dobrogea School of Economics," SocArXiv hwn8a, Center for Open Science.
    2. ARTENE, Alin, 2018. "Dobrogea School of Economics," LawArXiv jb3um, Center for Open Science.

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