Types of non-probabilistic sampling used in marketing research. „Snowball” sampling
AbstractA significant way of investigating a firm’s market is the statistical sampling. The sampling typology provides a non / probabilistic models of gathering information and this paper describes thorough information related to network sampling, named “snowball” sampling. This type of sampling enables the survey of occurrence forms concerning the decision power within an organisation and of the interpersonal relation network governing a certain collectivity, a certain consumer panel. The snowball sampling may be successfully applied for surveying the main sides of communication and decisions within a firm, institution or consumers.
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Bibliographic InfoArticle provided by Economic Publishing House in its journal Management & Marketing.
Volume (Year): 2 (2007)
Issue (Month): 3 (Autumn)
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non-probabilistic sampling; “snowball” sampling.;
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- Liviu CIUCAN-RUSU & Manuela Rozalia GABOR & Iulia APAVALOAIE, 2011. "Marketing research, a succes factor for an entrepreneur," Romanian Journal of Economics, Institute of National Economy, Institute of National Economy, vol. 33(2(42)), pages 125-137, December.
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