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Marketing Consultancy for Launching a New Service

Author

Listed:
  • Sebastian A. Vaduva

    (Universitatea "Emanuel" din Oradea)

  • Ioan St. Fotea

    (Universitatea "Emanuel" din Oradea)

Abstract

At the global level, developed Western economies experienced a migration from agriculture- and production--based economies to a service-based economy. Starting with 1990, world economy entered a new stage, the informational age, which brought an intense growth of the tertiary domain. This article presents the idea of developing a consultancy and training sector in Romania – a country in transition towards a developed economy – and analyses the preferences and the needs of the SME sector in this respect.

Suggested Citation

  • Sebastian A. Vaduva & Ioan St. Fotea, 2007. "Marketing Consultancy for Launching a New Service," Management & Marketing, Economic Publishing House, vol. 2(1), Spring.
    • Handle: RePEc:eph:journl:v:2:y:2007:i:1:n:10
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