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Euro, subject or instrument of marketing

Author

Listed:
  • Florina Pinzaru

    (“POLITEHNICA” University of Bucharest)

Abstract

Euro is the most concrete realization of the European construction and, also, the most discussed one, in academic or political circles. Controversy or pride, euro debate is far to be done, even if it is already a reality. We shall try to analyze, in this paper, euro in relationship with sovereignty, national identity, in order to draw the fundamental lines of the unique money as a tool or a fundamental background, in Romanian's marketing context.

Suggested Citation

  • Florina Pinzaru, 2006. "Euro, subject or instrument of marketing," Management & Marketing, Economic Publishing House, vol. 1(3), Autumn.
    • Handle: RePEc:eph:journl:v:1:y:2006:i:3:n:10
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    File URL: http://www.managementmarketing.ro/pdf/articole/28.pdf
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