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Marketing in the Public Administration

Author

Listed:
  • Alexandru Nedelea

    (Universitatea "Stefan cel Mare" Suceava)

Abstract

By way of its vision and contents, marketing in the public administration imposes upon public servants a new mode of conduct which implies, in equal measures, receptiveness to the citizens' needs, high ability to adapt to the evolution of society's demands and exigencies, innovative spirit, transparency, reduction of bureaucracy, flexibility in the functioning mechanisms of public institutions, a unitary vision of the activities performed, and a maximum of efficiency, obtained as a result of the genuine orientation of activity towards the real needs of the citizens. The concept of marketing in the public administration is targeted at the identification, the anticipation, the quantification of the citizens' needs and demands, and their satisfaction by the institutions of the state. The future of public administration will have to be redefined in present-day society starting from the improvement of image for the public institution. The open-minded and honest propensity to solving the citizens' problems is the key with which the public institution marketing unlocks the door of success within the society it belongs to.

Suggested Citation

  • Alexandru Nedelea, 2006. "Marketing in the Public Administration," Management & Marketing, Economic Publishing House, vol. 1(2), Summer.
    • Handle: RePEc:eph:journl:v:1:y:2006:i:2:n:7
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    File URL: http://www.managementmarketing.ro/pdf/articole/16.pdf
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    Cited by:

    1. repec:cmj:networ:y:2013:i:1:p:26-32 is not listed on IDEAS
    2. George Dorel POPA, 2013. "State Budget And Budgetary Procedures In Romania," Journal of Public Administration, Finance and Law, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 4(4), pages 179-185, December.
    3. Tünde SZABÓ, 2011. "Relationship Between The Effects Of Increasing The Satisfaction Of The Visitors And Development Of Cultural Tourism," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 12(12), pages 45-52, December.
    4. Ana-Maria BERCU & Mihaela MISU, 2013. "New Strategic Approaches In Romanian Public Administration," Journal of Public Administration, Finance and Law, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 3(3), pages 19-46, June.
    5. IOSIF, Gabriela, 2014. "Typologies Of Institutional Communication," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(1), pages 33-40.
    6. Miruna Oprea, 2017. "Promoting The Image Of School In The Rural Space," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(3), pages 1-29, august.

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