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Corporate social responsibility, leadership, and brand equity in healthcare service

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  • Luu Trong Tuan

Abstract

Purpose - This study aims to analyze the linkages among corporate social responsibility (CSR), leadership, and brand equity in hospitals in Vietnam. Design/methodology/approach - Analyses of variance and structural equation model are resorted to in this study. Findings - The findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected. Originality/value - The study offers insight into the linkage pattern of CSR, leadership, and brand equity in hospitals in Vietnam.

Suggested Citation

  • Luu Trong Tuan, 2012. "Corporate social responsibility, leadership, and brand equity in healthcare service," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 8(3), pages 347-362, July.
    • Handle: RePEc:eme:srjpps:v:8:y:2012:i:3:p:347-362
    DOI: 10.1108/17471111211247929
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    Citations

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    Cited by:

    1. Ali Uyar & Cemil Kuzey & Merve Kilic & Abdullah S. Karaman, 2021. "Board structure, financial performance, corporate social responsibility performance, CSR committee, and CEO duality: Disentangling the connection in healthcare," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1730-1748, November.
    2. Bader Obeidat & Forat Hasan Alkhalafat & Nisrin Amira Abdallah Makahleh & Mohammed Ali Akour, 2019. "The Role of Corporate Social Responsibility in Enhancing Firm Performance: The Mediating Effect of Transformational Leadership," Journal of Business & Management (COES&RJ-JBM), , vol. 7(2), pages 162-191, April.
    3. Warat Winit & Sooksan Kantabutra, 2022. "Enhancing the Prospect of Corporate Sustainability via Brand Equity: A Stakeholder Model," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    4. Abdel-Aziz Ahmad Sharabati & Shafig Al-Haddad & Razan Abu Naba & Diana Hijazat & Ali Abdallah Alalwan & Ra’ed Masa’deh, 2023. "How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image," Sustainability, MDPI, vol. 15(14), pages 1-21, July.
    5. Mustafa Changar & Tarik Atan, 2021. "The Role of Transformational and Transactional Leadership Approaches on Environmental and Ethical Aspects of CSR," Sustainability, MDPI, vol. 13(3), pages 1-23, January.
    6. Anna Dunay & Abebe Ayalew & Gemechu Abdissa, 2021. "Why Socially Responsible? Determinant Factors of Organizational Performance: Case of Dangote Cement Factory in Ethiopia," Sustainability, MDPI, vol. 13(9), pages 1-23, April.
    7. Seda KIZIL & Atılhan NAKTİYOK, 2019. "Bu araştırmanın temel amacı, yöneticilerin göstermiş olduğu stratejik liderlik davranışlarının çalışanlarda oluşan kurumsal itibar algısı üzerindeki etkisinde kurumsal sosyal sorumluluğun (KSS) rolünü," Istanbul Business Research, Istanbul University Business School, vol. 48(1), pages 64-83, May.
    8. Vicky Ching Gu, 2023. "How independent should a board be? Examine the corporate social responsibility performance in the US healthcare sector," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 695-721, September.
    9. Ray, Arghya & Bala, Pradip Kumar & Chakraborty, Shibashish & Dasgupta, Shilpee A., 2021. "Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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