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Predicting intention to choosehalalproducts using theory of reasoned action

Author

Listed:
  • Suddin Lada
  • Geoffrey Harvey Tanakinjal
  • Hanudin Amin

Abstract

Purpose - Emphasis on the importance ofhalalproducts is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The purpose of this paper is to test the applicability of the theory of reasoned action (TRA) in predicting the intention to choosehalalproduct among Malaysian consumers. Design/methodology/approach - A structured questionnaire was used to elicit responses from consumers using a convenience sampling technique. A total of 485 responses were received. Needless to say, this study extends the applicability of the TRA to studyhalalproduct usage among consumers in Malaysia. Findings - The findings indicated that the TRA is a valid model in the prediction of the intention to choosehalalproducts. Attitude (β=0.288,p

Suggested Citation

  • Suddin Lada & Geoffrey Harvey Tanakinjal & Hanudin Amin, 2009. "Predicting intention to choosehalalproducts using theory of reasoned action," International Journal of Islamic and Middle Eastern Finance and Management, Emerald Group Publishing Limited, vol. 2(1), pages 66-76, April.
    • Handle: RePEc:eme:imefmp:v:2:y:2009:i:1:p:66-76
    DOI: 10.1108/17538390910946276
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    Citations

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    Cited by:

    1. Dr. Hafiz Ihsan ur Rehman & Maryem Bibi & Dr. Muhammad Sarfraz Khan & Muhammad Abdullah & Dr. Muhammad Irfan, 2023. "Impact of Halal Awareness, Personal Intrinsic Religiosity and Country of Origin on Halal Buying Behaviour: A moderation and Mediation Analysis," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 354-370.
    2. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Muhammad Shujaat Mubarik, 2023. "Customer acceptance toward Islamic personal financing in Pakistan," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 270-284, June.

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