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Ambalajli Gida Urunlerinde Tuketicilerin Etiket Duyarliligindaki Degisimler

Author

Listed:
  • Engin Ozgul

    (Dokuz Eylul Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Ikbal Aksulu

    (Dokuz Eylul Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

Abstract

Etiketler, urunle ilgili degerli bilgiler tasimalari acisindan tuketiciler, isletmeler ve devlet acisindan onemli bir konudur. Son yillarda ozelikle gelismis ulke tuketicilerinin etiket duyarliliklarinda belirgin bir artis egilimi oldugu ortaya konulmasina karsin, ulkemizdeki durumu ortaya koyan karsilastirmalari calismalarin sayisi son derece azdir. Tuketicilerin etiket duyarliliklarini son on yil onceki durum ile karsilastirma amacini tasiyan arastirmada, gecen sure icinde tuketicilerin bilgi inceleme duzeylerinde belirgin artislarin oldugu ve gelir duzeyleri, cinsiyet farkliliklari ve calisma durumlarinin da etiket inceleme uzerindeki etkisini kaybettigi saptanmistir. Etiket uzerindeki bilgilerin ise onem siralarinda da bazi degisiklikler saptanmistir. Bunlardan en onemlisi de fiyatin ikinci sirada 4. siraya gerilemesidir.

Suggested Citation

  • Engin Ozgul & Ikbal Aksulu, 2006. "Ambalajli Gida Urunlerinde Tuketicilerin Etiket Duyarliligindaki Degisimler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(1), pages 1-10.
    • Handle: RePEc:ege:journl:v:6:y:2006:i:1:p:1-10
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    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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