Green commuter plans and the small employer: an investigation into the attitudes and policy of the small employer towards staff travel and green commuter plans

One potential solution to reducing peak hour congestion has been to identify a role for the employer in reducing car-based travel to work and promoting more sustainable alternatives through comprehensive 'employee travel plans' (Rye, T., 1995. Employee Transport Plans--An Easy Means to Cut Congestion? The 23rd European Transport Forum, Proceedings of Seminar B, Planning for Sustainability, PTRC, pp. 229-241). In the UK such plans have seen a steady increase in interest since the early 1990s culminating in their recognition in the Department of the Environment, Transport and the Regions DETR, 1998 (DETR, 1998. A New Deal for Transport: Better for Everyone, The Government's White Paper on the Future of Transport, HMSO, London) Transport White Paper as a policy tool for reducing car-based travel. Despite their inclusion as a policy tool little information exists on the views of employers towards such plans (Rye, T., 1995. Employee Transport Plans--An Easy Means to Cut Congestion? The 23rd European Transport Forum, Proceedings of Seminar B, Planning for Sustainability, PTRC, pp. 229-241; Rye, T., MacLeod, M., 1998. An Investigation of Employer Attitudes to Employer Transport Plans, AET European Transport Conference 1998, Policy Planning and Sustainability Seminar (Seminar C), vol. 2, PTRC). This is of considerable concern given that employers by default are the key implementers. Studies to date on employers' attitudes have concentrated on the views of the large employer (over 100 employees). The Transport White Paper however suggests that there is also a role for the small employer. This paper therefore investigates the attitudes and policy of the small employer (under 100 employees) towards staff travel and green commuter plans. The paper is based on the analysis of data collected in 1998 from 352 small Oxfordshire employers. The research was funded under the DETR's Seedcorn Research Programme. The paper outlines selected findings of this research, and concludes by suggesting that while ultimately there should be a role for the small employer in developing green commuter plans it is the large firms that are more likely to implement green commuter plans in the short term. In policy terms, the continuing focus of green commuter plans on large employers is therefore the best way forward. In the long term however consideration needs to be given to the role that the small employer can play in reducing employee travel.