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Traveler compliance with advice: A Bayesian utilitarian perspective

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Author Info

  • Chorus, Caspar G.
  • Arentze, Theo A.
  • Timmermans, Harry J.P.

Abstract

This paper presents a formal model of traveler compliance with different types of advice (or guidance, prescriptive information) based on the premises of Bayesian expected utility decision-making. The developed model explains a traveler's propensity to comply with received advice in terms of the interaction between his preferences for different travel alternatives, relative importance attached to travel times, perceived travel time uncertainty and perceived unreliability of the information. Following the presentation of the model, we illustrate its workings by means of numerical simulations.

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File URL: http://www.sciencedirect.com/science/article/pii/S1366554508001336
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Bibliographic Info

Article provided by Elsevier in its journal Transportation Research Part E: Logistics and Transportation Review.

Volume (Year): 45 (2009)
Issue (Month): 3 (May)
Pages: 486-500

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Handle: RePEc:eee:transe:v:45:y:2009:i:3:p:486-500

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Related research

Keywords: Advice Prescriptive information Guidance Compliance Bayesian learning Expected utility;

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Cited by:
  1. Eran Ben-Elia & Robert Ishaq & Yoram Shiftan, 2013. "“If only I had taken the other road...”: Regret, risk and reinforced learning in informed route-choice," Transportation, Springer, vol. 40(2), pages 269-293, February.
  2. Caspar G. Chorus & Benedict G. C. Dellaert, 2012. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, London School of Economics and University of Bath, vol. 46(1), pages 139-155, January.

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