Traveler compliance with advice: A Bayesian utilitarian perspective
AbstractThis paper presents a formal model of traveler compliance with different types of advice (or guidance, prescriptive information) based on the premises of Bayesian expected utility decision-making. The developed model explains a traveler's propensity to comply with received advice in terms of the interaction between his preferences for different travel alternatives, relative importance attached to travel times, perceived travel time uncertainty and perceived unreliability of the information. Following the presentation of the model, we illustrate its workings by means of numerical simulations.
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Bibliographic InfoArticle provided by Elsevier in its journal Transportation Research Part E: Logistics and Transportation Review.
Volume (Year): 45 (2009)
Issue (Month): 3 (May)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/600244/description#description
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- Chorus, C.G. & Dellaert, B.G.C., 2010.
"Travel Choice Inertia: The Joint Role of Risk Aversion and Learning,"
ERIM Report Series Research in Management
ERS-2010-040-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
- Caspar G. Chorus & Benedict G. C. Dellaert, 2012. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, London School of Economics and University of Bath, vol. 46(1), pages 139-155, January.
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