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Barriers to offering special interest tour products to the Chinese outbound group market

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  • Jin, Xin (Cathy)
  • Sparks, Beverley

Abstract

As Chinese outbound tourists expand in numbers and diversity, they may seek more challenging special interest tourism (SIT) activities. Tourists' participation in SIT activities can be profitable to a wider range of providers, enhance destination image, and enrich tourists' experiences. This research investigated the opportunities for offering SIT products to the China outbound group market by interviewing 20 Chinese outbound tour operators to examine the extent of interest in developing the product as well as factors driving or hindering the development. Findings revealed four types of barriers that influence operators’ willingness to incorporate SIT activities in their product offerings. Drawing on a critical social theory approach that focuses on 'enlightenment' and 'critique', this paper argues the validity of these perceived barriers - operators are risk-averse for institutionalised practical, social, cultural, and policy-related reasons.

Suggested Citation

  • Jin, Xin (Cathy) & Sparks, Beverley, 2017. "Barriers to offering special interest tour products to the Chinese outbound group market," Tourism Management, Elsevier, vol. 59(C), pages 205-215.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:205-215
    DOI: 10.1016/j.tourman.2016.08.007
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    References listed on IDEAS

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    1. Jin, Liyin & He, Yanqun & Song, Haiyan, 2012. "Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services," Tourism Management, Elsevier, vol. 33(2), pages 266-275.
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    Cited by:

    1. Hugues Séraphin & Marco Platania & Paul Spencer & Giuseppe Modica, 2018. "Events and Tourism Development within a Local Community: The Case of Winchester (UK)," Sustainability, MDPI, vol. 10(10), pages 1-23, October.
    2. Juan Antonio Parrilla-González & Eva María Murgado-Armenteros & Francisco José Torres-Ruiz, 2020. "Characterization of Olive Oil Tourism as a Type of Special Interest Tourism: An Analysis from the Tourist Experience Perspective," Sustainability, MDPI, vol. 12(15), pages 1-10, July.
    3. Su, Lujun & Tang, Binli & Nawijn, Jeroen, 2021. "How tourism activity shapes travel experience sharing: Tourist well-being and social context," Annals of Tourism Research, Elsevier, vol. 91(C).
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