Bundling of telecom offerings: An Empirical Investigation in the Turkish market
Author
Abstract
Suggested Citation
DOI: 10.1016/j.telpol.2014.12.004
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Grzybowski, Lukasz, 2014.
"Fixed-to-mobile substitution in the European Union,"
Telecommunications Policy, Elsevier, vol. 38(7), pages 601-612.
- Lukasz Grzybowski, 2012. "Fixed-to-Mobile Substitution in the European Union," Working Papers 271, Economic Research Southern Africa.
- Michael W. Lawless, 1991. "Commodity Bundling For Competitive Advantage: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 28(3), pages 267-280, May.
- Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan, 2000. "Does size matter? : disentangling consumers' bundling preferences," Serie Research Memoranda 0033, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
- Gaudin, Germain & Saavedra, Claudia, 2014.
"Ex ante margin squeeze tests in the telecommunications industry: What is a reasonably efficient operator?,"
Telecommunications Policy, Elsevier, vol. 38(2), pages 157-172.
- Germain Gaudin & Claudia Saavedra, 2014. "Ex ante margin squeeze tests in the telecommunications industry: What is a reasonably efficient operator?," Post-Print hal-02410469, HAL.
- Ahn, Jae-Hyeon & Han, Sang-Pil & Lee, Yung-Seop, 0. "Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry," Telecommunications Policy, Elsevier, vol. 30(10-11), pages 552-568, November.
- Srinuan, Pratompong & Srinuan, Chalita & Bohlin, Erik, 2014. "An empirical analysis of multiple services and choices of consumer in the Swedish telecommunications market," Telecommunications Policy, Elsevier, vol. 38(5), pages 449-459.
- Pereira, Pedro & Vareda, João, 2013. "How will telecommunications bundles impact competition and regulatory analysis?," Telecommunications Policy, Elsevier, vol. 37(6), pages 530-539.
- Basaran, Alparslan A. & Cetinkaya, Murat & Bagdadioglu, Necmiddin, 2014. "Operator choice in the mobile telecommunications market: Evidence from Turkish urban population," Telecommunications Policy, Elsevier, vol. 38(1), pages 1-13.
- Andrews, Melinda L. & Benedicktus, Ray L. & Brady, Michael K., 2010. "The effect of incentives on customer evaluations of service bundles," Journal of Business Research, Elsevier, vol. 63(1), pages 71-76, January.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Uner, M.Mithat & Guven, Faruk & Cavusgil, S.Tamer, 2020. "Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications," Telecommunications Policy, Elsevier, vol. 44(4).
- Reiko Murakami, 2022. "Consumer switching behavior and bundling: an empirical study of Japan’s retail energy markets," International Journal of Economic Policy Studies, Springer, vol. 16(2), pages 443-463, August.
- Sobolewski, Maciej & Kopczewski, Tomasz, 2017.
"Estimating demand for fixed-line telecommunication bundles,"
Telecommunications Policy, Elsevier, vol. 41(4), pages 227-241.
- Sobolewski, Maciej & Kopczewski, Tomasz, 2015. "Measuring reservation prices for bundles of fixed telecommunications services," 26th European Regional ITS Conference, Madrid 2015 127182, International Telecommunications Society (ITS).
- Yu, Eun & Jung, Jaemin, 2018. "Towards Quadruple-Play Service: Both Individual and Household Level Analyses on Mobile Bundle," 29th European Regional ITS Conference, Trento 2018 184972, International Telecommunications Society (ITS).
- Guven, Faruk, 2018. "Churn and loyalty behaviour of Turkish digital natives," 29th European Regional ITS Conference, Trento 2018 184943, International Telecommunications Society (ITS).
- Kim, Moon-Koo & Park, Myeong-Cheol & Lee, Duk Hee & Park, Jong-Hyun, 2019. "Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea," Telecommunications Policy, Elsevier, vol. 43(9).
- Marjan Izadpanah & Ali Vaezi, 2023. "A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 7-25, September.
- Dongwook Kim & Sungbum Kim, 2017. "The Role of Mobile Technology in Tourism: Patents, Articles, News, and Mobile Tour App Reviews," Sustainability, MDPI, vol. 9(11), pages 1-45, November.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Kim, Moon-Koo & Park, Myeong-Cheol & Lee, Duk Hee & Park, Jong-Hyun, 2017. "Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168501, International Telecommunications Society (ITS).
- Kim, Moon-Koo & Park, Myeong-Cheol & Lee, Duk Hee & Park, Jong-Hyun, 2019. "Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea," Telecommunications Policy, Elsevier, vol. 43(9).
- Uner, M.Mithat & Guven, Faruk & Cavusgil, S.Tamer, 2020. "Churn and loyalty behavior of Turkish digital natives: Empirical insights and managerial implications," Telecommunications Policy, Elsevier, vol. 44(4).
- Guven, Faruk, 2018. "Churn and loyalty behaviour of Turkish digital natives," 29th European Regional ITS Conference, Trento 2018 184943, International Telecommunications Society (ITS).
- Mikkonen, Karri & Niskanen, Hanna & Pynnönen, Mikko & Hallikas, Jukka, 2015. "The presence of emotional factors: An empirical exploration of bundle purchasing process," Telecommunications Policy, Elsevier, vol. 39(8), pages 642-657.
- Gerpott, Torsten J. & Meinert, Phil, 2018. "Termination notice of mobile network operator customers after a tariff switch: An empirical study of postpaid subscribers in Germany," Telecommunications Policy, Elsevier, vol. 42(3), pages 212-226.
- Yu, Eun & Jung, Jaemin, 2018. "Towards Quadruple-Play Service: Both Individual and Household Level Analyses on Mobile Bundle," 29th European Regional ITS Conference, Trento 2018 184972, International Telecommunications Society (ITS).
- García-Mariñoso, Begoña & Suárez, David, 2019. "Switching mobile operators: Evidence about consumers’ behavior from a longitudinal survey," Telecommunications Policy, Elsevier, vol. 43(5), pages 426-433.
- Sobolewski, Maciej & Kopczewski, Tomasz, 2017.
"Estimating demand for fixed-line telecommunication bundles,"
Telecommunications Policy, Elsevier, vol. 41(4), pages 227-241.
- Sobolewski, Maciej & Kopczewski, Tomasz, 2015. "Measuring reservation prices for bundles of fixed telecommunications services," 26th European Regional ITS Conference, Madrid 2015 127182, International Telecommunications Society (ITS).
- Lukasz Grzybowski & Frank Verboven, 2016.
"Substitution between fixed-line and mobile access: the role of complementarities,"
Journal of Regulatory Economics, Springer, vol. 49(2), pages 113-151, April.
- Verboven, Frank & Grzybowski, Lukasz, 2014. "Substitution between Fixed-line and Mobile Access: the Role of Complementarities," CEPR Discussion Papers 10045, C.E.P.R. Discussion Papers.
- Lukasz GRZYBOWSKI & Frank VERBOVEN, 2014. "Substitution between fixed-line and mobile access: the role of complementarities," Working Papers of Department of Economics, Leuven ces14.12, KU Leuven, Faculty of Economics and Business (FEB), Department of Economics, Leuven.
- Urueña López, Alberto & Gijón, Covadonga & Castro García-Muñoz, Raquel & Ureña Fernández, Olga & Feijóo, Claudio, 2015. "The drivers of the substitution of individual services for bundled services: The case of Spain," 26th European Regional ITS Conference, Madrid 2015 127187, International Telecommunications Society (ITS).
- Ilisa Fajriyati & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2022. "Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination," SAGE Open, , vol. 12(1), pages 21582440211, January.
- Huang, Yeu-Shiang & Ho, Jyh-Wen & Wu, Guan-Jin, 2022. "A study on promotion with strategic two-stage customized bundling," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Cambra-Fierro, Jesús & Polo-Redondo, Yolanda & Trifu, Andreea, 2021. "Short-term and long-term effects of touchpoints on customer perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Wellmann, Nicolas, 2017. "OTT-Messaging and Mobile Telecommunication: A Joint Market? An Empirical Approach," 28th European Regional ITS Conference, Passau 2017 169503, International Telecommunications Society (ITS).
- Luis Miranda-Gumucio & Ignacio Gil-Pechuán & Daniel Palacios-Marqués, 2013. "An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 603-622, December.
- Hoernig, Steffen & Bourreau, Marc & Cambini, Carlo, 2015.
"Fixed-mobile substitution and termination rates,"
Telecommunications Policy, Elsevier, vol. 39(1), pages 65-76.
- Steffen Hoernig & Marc Bourreau & Carlo Cambini, 2014. "Fixed-mobile substitution and termination rates," Nova SBE Working Paper Series wp588, Universidade Nova de Lisboa, Nova School of Business and Economics.
- Steffen Hoernig & Marc Bourreau & Carlo Cambini, 2015. "Fixed-mobile substitution and termination rates," Post-Print hal-02085287, HAL.
- Han Wang & Damien Fay & Kenneth N. Brown & Liam Kilmartin, 2016. "Modelling revenue generation in a dynamically priced mobile telephony service," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 62(4), pages 711-734, August.
- Barth, Anne-Kathrin & Heimeshoff, Ulrich, 2014. "What is the magnitude of fixed–mobile call substitution? Empirical evidence from 16 European countries," Telecommunications Policy, Elsevier, vol. 38(8), pages 771-782.
- Chang-Gyu Yang & Silvana Trimi & Sang-Gun Lee & Joon-Sun Yang, 2017. "A Survival Analysis of Business Insolvency in ICT and Automobile Industries," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1523-1548, November.
More about this item
Keywords
Bundling; Telecommunications; Turkey; Regulation; Consumer preferences;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:39:y:2015:i:1:p:53-64. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.