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Competitive relationships between traditional and contemporary telecommunication services in Taiwan

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  • Lee, Ya-Ching
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    Abstract

    This study sets out to examine the competitive relationships that exist within the telecommunications market using the niche theory on the personal gratifications and system gratifications dimensions. The findings from the analysis of 363 survey responses indicate that traditional and contemporary telecommunication services offer different specializations to satisfy their consumers. Overall, mobile telecommunication services partially replace wired services, on personal gratifications dimensions in particular. The system gratifications dimensions of the wired telecommunication services facilitate the existence of wired services. New telecommunication services (3G and VoIP) partially replace old telecommunication services (home landline and 2G) in providing greater satisfaction in entertainment. The results also demonstrate that VoIP does not impose competitive displacement effects on home landline, 2G, and 3G services. Limitation and suggestions are discussed.

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    Bibliographic Info

    Article provided by Elsevier in its journal Telecommunications Policy.

    Volume (Year): 35 (2011)
    Issue (Month): 6 (July)
    Pages: 543-554

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    Handle: RePEc:eee:telpol:v:35:y:2011:i:6:p:543-554

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    Related research

    Keywords: Gratification Niche 3G VoIP Competition;

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    Cited by:
    1. Covadonga Gijón Tascón & Teresa Garín-Muñoz, & Teodosio Pérez-Amaral, 2012. "Satisfaction and protection of individual mobile telecommunications consumers," Documentos de Trabajo del ICAE 2012-21, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.

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