IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v68y2022ics0160791x21003134.html
   My bibliography  Save this article

Keeping up with the drones! Techno-social dimensions of tourist drone videography

Author

Listed:
  • Vujičić, Miroslav D.
  • Kennell, James
  • Stankov, Uglješa
  • Gretzel, Ulrike
  • Vasiljević, Đorđije A.
  • Morrison, Alastair M.

Abstract

Tourists are increasingly using drones on vacation, but how they use them and the nature of the videos that they produce are not well understood. Conceptual advances in the study of tourist videography have produced a new model of these practices which is applied here to explain the nature of tourist videography with drones. An international sample of 351 vacation drone videos was subjected to content analysis, and an analysis of their metadata. The results show a significant variation in the content, technological and social practice of production of vacation drone videos depending on the type of video creator and, therefore, empirically validate and expand extant knowledge of drone videography as an emerging visual practice in tourism contexts. The findings establish that analysing the videos from the perspective of videography generates insights that are of value to destination management organizations and tourist businesses. We conclude that destination management organizations should see vacation drone videos as a new type of user-generated content for their destinations, as well as a potential source of innovative marketing ideas, and that they should engage more proactively with vacation drone videographers to maximise the impact of this opportunity.

Suggested Citation

  • Vujičić, Miroslav D. & Kennell, James & Stankov, Uglješa & Gretzel, Ulrike & Vasiljević, Đorđije A. & Morrison, Alastair M., 2022. "Keeping up with the drones! Techno-social dimensions of tourist drone videography," Technology in Society, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x21003134
    DOI: 10.1016/j.techsoc.2021.101838
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X21003134
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2021.101838?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Flavio Tiago & Filipa Moreira & Teresa Borges-Tiago, 2019. "YouTube Videos: A Destination Marketing Outlook," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 877-884, Springer.
    2. de Souza Bispo, Marcelo, 2016. "Tourism as practice," Annals of Tourism Research, Elsevier, vol. 61(C), pages 170-179.
    3. Uglješa Stankov & Ulrike Gretzel, 2021. "Digital well-being in the tourism domain: mapping new roles and responsibilities," Information Technology & Tourism, Springer, vol. 23(1), pages 5-17, March.
    4. Anja Dinhopl & Ulrike Gretzel, 2015. "Changing Practices/New Technologies: Photos and Videos on Vacation," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 777-788, Springer.
    5. Haula, Kitonsa & Agbozo, Ebenezer, 2020. "A systematic review on unmanned aerial vehicles in Sub-Saharan Africa: A socio-technical perspective," Technology in Society, Elsevier, vol. 63(C).
    6. Luppicini, Rocci & So, Arthur, 2016. "A technoethical review of commercial drone use in the context of governance, ethics, and privacy," Technology in Society, Elsevier, vol. 46(C), pages 109-119.
    7. Zhiming Deng & Pierre Benckendorff & Jie Wang, 2021. "Travel live streaming: an affordance perspective," Information Technology & Tourism, Springer, vol. 23(2), pages 189-207, June.
    8. Jake R. Nelson & Tony H. Grubesic & Danielle Wallace & Alyssa W. Chamberlain, 2019. "The View from Above: A Survey of the Public’s Perception of Unmanned Aerial Vehicles and Privacy," Journal of Urban Technology, Taylor & Francis Journals, vol. 26(1), pages 83-105, January.
    9. Aydin, Burchan, 2019. "Public acceptance of drones: Knowledge, attitudes, and practice," Technology in Society, Elsevier, vol. 59(C).
    10. Dinhopl, Anja & Gretzel, Ulrike, 2016. "Selfie-taking as touristic looking," Annals of Tourism Research, Elsevier, vol. 57(C), pages 126-139.
    11. Uglješa Stankov & Ulrike Gretzel, 2020. "Tourism 4.0 technologies and tourist experiences: a human-centered design perspective," Information Technology & Tourism, Springer, vol. 22(3), pages 477-488, September.
    12. Lo, Iris Sheungting & McKercher, Bob, 2015. "Ideal image in process: Online tourist photography and impression management," Annals of Tourism Research, Elsevier, vol. 52(C), pages 104-116.
    13. Rao, Bharat & Gopi, Ashwin Goutham & Maione, Romana, 2016. "The societal impact of commercial drones," Technology in Society, Elsevier, vol. 45(C), pages 83-90.
    14. Uglješa Stankov & Viachaslau Filimonau, 2019. "Reviving calm technology in the e-tourism context," The Service Industries Journal, Taylor & Francis Journals, vol. 39(5-6), pages 343-360, April.
    15. Anja Dinhopl & Ulrike Gretzel, 2016. "Conceptualizing tourist videography," Information Technology & Tourism, Springer, vol. 15(4), pages 395-410, January.
    16. Nelson, Jake & Gorichanaz, Tim, 2019. "Trust as an ethical value in emerging technology governance: The case of drone regulation," Technology in Society, Elsevier, vol. 59(C).
    17. Del-Real, Cristina & Díaz-Fernández, Antonio M., 2021. "Lifeguards in the sky: Examining the public acceptance of beach-rescue drones," Technology in Society, Elsevier, vol. 64(C).
    18. Si Jung Kim & Yunhwan Jeong & Sujin Park & Kihyun Ryu & Gyuhwan Oh, 2018. "A Survey of Drone use for Entertainment and AVR (Augmented and Virtual Reality)," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 339-352, Springer.
    19. Dohyung Kim, 2020. "Pedestrian and Bicycle Volume Data Collection Using Drone Technology," Journal of Urban Technology, Taylor & Francis Journals, vol. 27(2), pages 45-60, April.
    20. Michael James Walsh & Raechel Johns & Naomi F. Dale, 2019. "The social media tourist gaze: social media photography and its disruption at the zoo," Information Technology & Tourism, Springer, vol. 21(3), pages 391-412, September.
    21. Hautz, Julia & Füller, Johann & Hutter, Katja & Thürridl, Carina, 2014. "Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 1-15.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nyaaba, Albert Apotele & Ayamga, Matthew, 2021. "Intricacies of medical drones in healthcare delivery: Implications for Africa," Technology in Society, Elsevier, vol. 66(C).
    2. Casiano Flores, Cesar & Tan, Evrim & Crompvoets, Joep, 2021. "Governance assessment of UAV implementation in Kenyan land administration system," Technology in Society, Elsevier, vol. 66(C).
    3. Merkert, Rico & Bushell, James, 2020. "Managing the drone revolution: A systematic literature review into the current use of airborne drones and future strategic directions for their effective control," Journal of Air Transport Management, Elsevier, vol. 89(C).
    4. Lee, Dasom & Hess, David J. & Heldeweg, Michiel A., 2022. "Safety and privacy regulations for unmanned aerial vehicles: A multiple comparative analysis," Technology in Society, Elsevier, vol. 71(C).
    5. Ilić, Damir & Milošević, Isidora & Ilić-Kosanović, Tatjana, 2022. "Application of Unmanned Aircraft Systems for smart city transformation: Case study Belgrade," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    6. Smith, Angela & Dickinson, Janet E. & Marsden, Greg & Cherrett, Tom & Oakey, Andrew & Grote, Matt, 2022. "Public acceptance of the use of drones for logistics: The state of play and moving towards more informed debate," Technology in Society, Elsevier, vol. 68(C).
    7. Komasová, Sarah & Tesař, Jakub & Soukup, Petr, 2020. "Perception of drone related risks in Czech society," Technology in Society, Elsevier, vol. 61(C).
    8. Aditya Kamat & Saket Shanker & Akhilesh Barve & Kamalakanta Muduli & Sachin Kumar Mangla & Sunil Luthra, 2022. "Uncovering interrelationships between barriers to unmanned aerial vehicles in humanitarian logistics," Operations Management Research, Springer, vol. 15(3), pages 1134-1160, December.
    9. Ulrike Gretzel & Uglješa Stankov, 2021. "ICTs and well-being: challenges and opportunities for tourism," Information Technology & Tourism, Springer, vol. 23(1), pages 1-4, March.
    10. Uglješa Stankov & Ulrike Gretzel, 2020. "Tourism 4.0 technologies and tourist experiences: a human-centered design perspective," Information Technology & Tourism, Springer, vol. 22(3), pages 477-488, September.
    11. Michael James Walsh & Raechel Johns & Naomi F. Dale, 2019. "The social media tourist gaze: social media photography and its disruption at the zoo," Information Technology & Tourism, Springer, vol. 21(3), pages 391-412, September.
    12. Sabino, Hullysses & Almeida, Rodrigo V.S. & Moraes, Lucas Baptista de & Silva, Walber Paschoal da & Guerra, Raphael & Malcher, Carlos & Passos, Diego & Passos, Fernanda G.O., 2022. "A systematic literature review on the main factors for public acceptance of drones," Technology in Society, Elsevier, vol. 71(C).
    13. Mauro Sarrica & Isabella Rega & Alessandro Inversini & Laura Soledad Norton, 2021. "Slumming on Social Media? E-Mediated Tourist Gaze and Social Representations of Indian, South African, and Brazilian Slum Tourism Destinations," Societies, MDPI, vol. 11(3), pages 1-17, September.
    14. Anania, Emily C. & Rice, Stephen & Pierce, Matthew & Winter, Scott R. & Capps, John & Walters, Nathan W. & Milner, Mattie N., 2019. "Public support for police drone missions depends on political affiliation and neighborhood demographics," Technology in Society, Elsevier, vol. 57(C), pages 95-103.
    15. Osakwe, Christian Nedu & Hudik, Marek & Říha, David & Stros, Michael & Ramayah, T., 2022. "Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    16. Nelson, Jake & Gorichanaz, Tim, 2019. "Trust as an ethical value in emerging technology governance: The case of drone regulation," Technology in Society, Elsevier, vol. 59(C).
    17. Matthew Ayamga & Bedir Tekinerdogan & Ayalew Kassahun, 2021. "Exploring the Challenges Posed by Regulations for the Use of Drones in Agriculture in the African Context," Land, MDPI, vol. 10(2), pages 1-13, February.
    18. Zhu, Xun & Pasch, Timothy J. & Bergstrom, Aaron, 2020. "Understanding the structure of risk belief systems concerning drone delivery: A network analysis," Technology in Society, Elsevier, vol. 62(C).
    19. Shiva Ilkhanizadeh & Mahmoud Golabi & Siamand Hesami & Husam Rjoub, 2020. "The Potential Use of Drones for Tourism in Crises: A Facility Location Analysis Perspective," JRFM, MDPI, vol. 13(10), pages 1-13, October.
    20. Höckert, Emily & Lüthje, Monika & Ilola, Heli & Stewart, Erika, 2018. "Gazes and faces in tourist photography," Annals of Tourism Research, Elsevier, vol. 73(C), pages 131-140.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:68:y:2022:i:c:s0160791x21003134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.