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Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach

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  • Hsiao, Yung-Chang
  • Hsu, Zheng-Xin

Abstract

The purpose of this study builds on a core competency perspective to examine the relationships among firm-specific advantages, product innovation capability, and innovative performance. This study propose that the role of product innovation capability is different in the relationships between two dimensions of firm-specific advantages (R&D orientation and marketing orientation) and the innovative performance. Regression analysis was used to test the hypotheses in a sample of 150 new product development cases. The empirical findings indicate that product innovation capability positively moderates the relationship between marketing orientation and innovative performance while R&D orientation affects the innovative performance primarily through the mediating effects of product innovation capability. Managerial implications and future research are discussed.

Suggested Citation

  • Hsiao, Yung-Chang & Hsu, Zheng-Xin, 2018. "Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach," Technology in Society, Elsevier, vol. 55(C), pages 78-84.
    • Handle: RePEc:eee:teinso:v:55:y:2018:i:c:p:78-84
    DOI: 10.1016/j.techsoc.2018.06.009
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